AR

Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.

Source: en.wikipedia.org

Augmented Reality Gets Retail Boost From Snapchat And Google

Augmented Reality Gets Retail Boost From Snapchat And Google
Augmented Reality Gets Retail Boost From Snapchat And Google
July 24, 2019  |  Retail

The profile of augmented reality (AR) keeps rising in retail, and the latest evidence of the technology’s promise and popularity comes from Snapchat. Get the...

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L’Oréal To Partner With Amazon On Makeup Tech
L’Oréal To Partner With Amazon On Makeup Tech
June 04, 2019  |  Retail

L’Oréal’s virtual reality business ModiFace will be working with Amazon to provide makeup testing technology, according to an announcement from the French beauty powerhouse. The...

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Is eSports The Next Great In-Store Experience?
Is eSports The Next Great In-Store Experience?
April 25, 2019  |  Retail

While the majority of people over the age of 35 are likely less than inclined to think of video game play as a sport, the...

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Jack Daniel’s Introduces AR Experience For Phones That Turns Bottles Into 3D Stories
Jack Daniel’s Introduces AR Experience For Phones That Turns Bottles Into 3D Stories
April 15, 2019  |  Innovation

Tennessee whiskey distillery Jack Daniel’s has released a new marketing tool that turns any bottle of its product into an interactive augmented reality (AR) experience,...

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Virtual Reality: 5G Retailers’ Secret Sauce?
Virtual Reality: 5G Retailers’ Secret Sauce?
April 04, 2019  |  Retail

Out of the haze of uncertainty emerged a new mobile network, and from the new mobile network came new retail applications and experiences, all taking...

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InfinityAR Is Being Acquired By Alibaba’s Israel Machine Vision Laboratory
InfinityAR Is Being Acquired By Alibaba’s Israel Machine Vision Laboratory
March 25, 2019  |  Partnerships / Acquisitions

InfinityAR, the Israeli mixed reality platform company, announced Monday (March 25) that it’s being acquired by Alibaba’s Israel Machine Vision Laboratory. Get the Full Story...

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LEGO Wear, AR And Powering Sales With An Empty Pop-Up
LEGO Wear, AR And Powering Sales With An Empty Pop-Up
March 04, 2019  |  Retail

In London, LEGO and Snapchat are partnering on a pop-up shop that combines many concepts that, if not opposite, are not normally associated with each...

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Big Bankruptcies Wake SMBs Up To AR Insurance
Big Bankruptcies Wake SMBs Up To AR Insurance
February 12, 2019  |  B2B Payments

When Sears announced its bankruptcy as 2018 came to a close, the headlines focused on the dramatic climb and fall of a 126-year-old retail institution....

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Apple Removes Safari Location Tracking, Disrupting AR/VR
Apple Removes Safari Location Tracking, Disrupting AR/VR
February 06, 2019  |  Apple

An update in Apple’s Safari browser might disrupt augmented reality (AR) and virtual reality (VR) experiences. A document published to Apple’s developer site revealed that the next...

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