AR

Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.

Source: en.wikipedia.org

Farfetch IPO Shows Luxury Retailers Ready To Ware Online

Farfetch IPO Shows Luxury Retailers Ready To Ware Online
Farfetch IPO Shows Luxury Retailers Ready To Ware Online
August 22, 2018  |  IPO

“Fashion is the armor to survive the reality of everyday life,” said fashion photographer Bill Cunningham. No one wears just one suit of armor, and...

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Virtual Reality Gains Fresh Fuel Via Walmart Patents
Virtual Reality Gains Fresh Fuel Via Walmart Patents
August 21, 2018  |  Innovation

Is virtual reality retail about to have a moment? Consumers seem ready, and one of the largest merchants in the world has fresh plans to...

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Facebook, L’Oreal Utilize AR For Makeup Tests
Facebook, L’Oreal Utilize AR For Makeup Tests
August 10, 2018  |  Retail

L’Oreal is teaming up with Facebook to conduct virtual tests using augmented reality, which will allow customers to see how they look with different makeup,...

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Augmented Reality Tries To Capture B2B Suppliers’ Attention
Augmented Reality Tries To Capture B2B Suppliers’ Attention
July 12, 2018  |  B2B Payments

Augmented reality (AR) is quickly proving to be a technology about more than video games as the enterprise gets creative in how to use AR...

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Showpad Adds Apple Augmented Reality Tech For B2B eCommerce
Showpad Adds Apple Augmented Reality Tech For B2B eCommerce
July 11, 2018  |  B2B Payments

B2B sales solutions provider Showpad is launching what it claims to be the industry’s first augmented reality (AR) solution designed to help suppliers demonstrate products...

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Facebook Testing AR Ads In News Feed
Facebook Testing AR Ads In News Feed
July 10, 2018  |  Social Commerce

Facebook is bringing augmented reality (AR) to its News Feed, providing advertisers with a new way to reach potential customers. Get the Full Story Complete...

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Sotheby’s Launches First Real Estate AR App
Sotheby’s Launches First Real Estate AR App
May 24, 2018  |  Mobile Applications

Sotheby’s International Realty Affiliates LLC has announced the launch of Curate by Sotheby’s International Realty, the first real estate-branded augmented reality (AR) app. Get the...

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Study Finds AR More Useful In Operations Than Sales For Retailers
Study Finds AR More Useful In Operations Than Sales For Retailers
May 23, 2018  |  Retail

New research shows that more retailers will be utilizing augmented reality (AR), but not in the way originally predicted. Get the Full Story Complete the...

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Twenty-Two Percent Of Shoppers Use A Retailer’s Mobile App Because Of Discounts
Twenty-Two Percent Of Shoppers Use A Retailer’s Mobile App Because Of Discounts
May 22, 2018  |  Retail

Consumers love mobile apps: In fact, there were 175 billion downloads globally in 2017 — a 60 percent growth from 2015, according to App Annie’s...

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