Bitcoin

Bitcoin Daily: Beauty App Embraces Crypto Rewards; Associated British Ports Explores Blockchain

Augmented reality (AR)-powered beauty app Perfect365 is going to start rewarding its more than 100 million users with cryptocurrency. According to The Next Web, through a partnership with Kin (a cryptocurrency developed by messaging giant Kik), users will be rewarded with cryptocurrency whenever they complete surveys and other tasks on the beauty app.

“As the first AR beauty platform to introduce Kin’s cryptocurrency, we are bringing more value to our audience in allowing them to become active in the new economy of the future,” said Perfect 365 CEO Sean Mao.

Since 92 percent of the app’s users are women, Perfect365 believes this move will introduce cryptocurrency to a group that is not using the blockchain space. In fact, a recent survey by social trading platform eToro found that only 8.5 percent of cryptocurrency users are female.

“The Kin Ecosystem continues expanding across exciting categories of consumer apps, and integrating Kin into Perfect365 allows us to introduce cryptocurrency to an untapped demographic,” said Kin chief Dany Fishel said.

In other news, U.K.’s leading port operator is looking into utilizing blockchain to boost the efficiency of British shipyards. Associated British Ports (ABP) has announced that it has signed a memorandum of understanding (MOU) to create a pilot program with blockchain logistics developers, Marine Transport International (MTI), according to Dry Bulk. As part of the deal, ABP has agreed to use MTI’s blockchain solution in pilot shipments.

With 21 ports across the U.K., ABP operates 25 percent of the country’s seaborne cargo that needs to be transferred quickly and smoothly.

“We handle almost 100 million [tons] of cargo across all sectors every year, so we are a significant gateway for our customers’ supply chains,” said Jens Skibsted Nielsen, commercial director at ABP. “This MOU with MTI is a demonstration of our commitment to technical innovation and finding new ways to improve the U.K.’s supply chains.”

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