Baby Boomers

Gen Z Uses Grocery Subscriptions 133% More Than Gen X
Gen Z Uses Grocery Subscriptions 133% More Than Gen X
August 08, 2024  |  Consumer Insights

As online grocery subscriptions gain in popularity, Generation Z is leading the charge by a considerable margin. By the Numbers PYMNTS Intelligence’s “How the World...

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QVC CEO Aims Social Commerce at Gen Z Parents
QVC CEO Aims Social Commerce at Gen Z Parents
August 08, 2024  |  Retail

Amid merchants’ gold rush for young consumers’ social commerce spending, Qurate Retail is focusing on an often-overlooked demographic: Generation X and baby boomer women on...

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46% of US Consumers Say They’re Ready for Open Banking
46% of US Consumers Say They’re Ready for Open Banking
July 30, 2024  |  Digital-First Banking

As younger and affluent consumers drive the trend, open banking payments stand on the verge of widespread acceptance. This payment method, which allows users to...

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How the Generations Navigate the Digital Economy: An 11 Country Perspective
How the Generations Navigate the Digital Economy: An 11 Country Perspective
July 23, 2024  |  Consumer Insights

In an era defined by rapid technological evolution, each generation brings its own distinct approach to digital engagement. This insight emerges from the PYMNTS Intelligence...

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Gen Z Diners Trade Down to Reduce Restaurant Spend
Gen Z Diners Trade Down to Reduce Restaurant Spend
July 17, 2024  |  Consumer Insights

After years of the youngest consumers shelling out for restaurant meals considerably more than the oldest, the balance has shifted. By the Numbers A PYMNTS...

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Retail Expert Paco Underhill Says Boomer Purchasing Power Creates Loyalty Opportunity for Brands
Retail Expert Paco Underhill Says Boomer Purchasing Power Creates Loyalty Opportunity for Brands
June 17, 2024  |  Retail

With older consumers — those with the most cash to burn — proving to be more loyal than their younger counterparts, brands that can win...

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Elder Scams Spike as More Boomers Move Online
Elder Scams Spike as More Boomers Move Online
June 14, 2024  |  Security & Fraud

As more baby boomers and seniors go online to get their banking done — making payments, investing and paying bills or taxes — the fraudsters...

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Baby Boomer Shoppers Set New Spending Priorities
Baby Boomer Shoppers Set New Spending Priorities
June 11, 2024  |  Retail

For older consumers, shopping is more about meeting basic needs than splurging on nonessential products to make them feel good. For the April edition of...

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54% of Gen Z Shoppers Use Pay Later Plans to Buy Groceries
54% of Gen Z Shoppers Use Pay Later Plans to Buy Groceries
May 31, 2024  |  Consumer Finance

Pay later plans — those arrangements enabling consumers to cover purchases over a set period of time — are not only a popular way to...

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