connected fitness

Apple Expands Fitness+ Offerings as Wellness Subscriptions Seek New Year’s Boost
Apple Expands Fitness+ Offerings as Wellness Subscriptions Seek New Year’s Boost
January 04, 2024  |  Fitness

Apple is adding new offerings to its Fitness+ service as wellness subscriptions look to capture the post-New-Year’s-resolutions surge in engagement. The tech giant on Thursday...

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UBS Lowers Peloton Price Target Amid Uncertainty Around Subscription Growth
UBS Lowers Peloton Price Target Amid Uncertainty Around Subscription Growth
September 25, 2023  |  Subscription Commerce

Peloton Interactive is reportedly grappling with a decline in revenue and growth forecasts. UBS analysts, led by Arpine Kocharyan, have revised the fitness equipment and digital media company’s...

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Peloton Becomes Official Fitness Partner of University of Michigan Athletics
Peloton Becomes Official Fitness Partner of University of Michigan Athletics
August 22, 2023  |  Partnerships

Peloton announced on Tuesday (Aug. 22) a partnership with the University of Michigan to support the fitness of students, athletes and alumni. The partnership, facilitated...

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The Rise and Fall of Lululemon’s Connected Economy Venture
The Rise and Fall of Lululemon’s Connected Economy Venture
April 21, 2023  |  Fitness

During the pandemic, fitness apparel retailer Lululemon purchased a connected fitness company called Mirror in 2020 as a way reach cooped-up consumers. Later renamed Lululemon...

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Connected Consumers Keep Main Street Fitness Firms’ Growth Healthy
Connected Consumers Keep Main Street Fitness Firms’ Growth Healthy
November 23, 2022  |  Fitness

Depending on where you look, Main Street small and medium-sized businesses (SMBs) are either struggling with macro headwinds and fighting for survival — or they’re...

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Lululemon Looks to Fill Peloton Home Fitness Void
Lululemon Looks to Fill Peloton Home Fitness Void
September 28, 2022  |  Fitness

Lululemon has rolled out a new platform offering more content and products for members, called lululemon Studio, a press release said. It will use connections...

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Peloton Embraces Rental Model After Founders Exit
Peloton Embraces Rental Model After Founders Exit
September 13, 2022  |  eCommerce

Less than 24 hours after the announcement that two co-founders had left the company, connected-fitness pioneer Peloton unveiled a new nationwide rental program Tuesday (Sept....

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Peloton Co-Founders Foley, Kushi Step Down From Company Roles
Peloton Co-Founders Foley, Kushi Step Down From Company Roles
September 12, 2022  |  Fitness

Chairman John Foley and chief legal officer Hisao Kushi are stepping down from Peloton as the down-and-out maker of exercise equipment they both helped to...

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Consumer Desire for Fitness, Better Sleep Drive Smartwatch Improvement
Consumer Desire for Fitness, Better Sleep Drive Smartwatch Improvement
August 24, 2022  |  Fitness

Google’s Fitbit has announced that its two new smartwatches available for pre-order are designed to feel at home on the wearer’s body, 24/7. Both the...

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