creator economy

Creators Unsure About X’s Revenue Potential as Numbers Drop
Creators Unsure About X’s Revenue Potential as Numbers Drop
March 24, 2024  |  Social Commerce

Elon Musk’s attempts to woo creators onto X is reportedly an uphill battle. As The Wall Street Journal (WSJ) reported Sunday (March 24), Musk met with creators soon...

READ MORE >
LTK Says Everybody Wants to Become a Creator, but Is That a Good Thing?
LTK Says Everybody Wants to Become a Creator, but Is That a Good Thing?
December 26, 2023  |  Retail

The urge to play “creator” has spread like wildfire through our culture. People from all walks of life are itching to share their stories, skills...

READ MORE >
Klarna Expands Creator Shops as Consumers Embrace Social Commerce
Klarna Expands Creator Shops as Consumers Embrace Social Commerce
November 13, 2023  |  Social Commerce

Payments network Klarna has expanded its ad and marketing tools for creators and retailers.  The new offerings, announced Monday (Nov. 13), include new versions of the company’s Ad...

READ MORE >
Meta Offers Holiday Bonus to Instagram Creators
Meta Offers Holiday Bonus to Instagram Creators
November 06, 2023  |  Meta

Meta has introduced new tools to help creators on its platforms generate revenue. Among these offerings, announced Monday (Nov. 6) is a test of an invite-only holiday bonus...

READ MORE >
CommentSold Buys PopshopLive to Launch Creator Commerce Platform
CommentSold Buys PopshopLive to Launch Creator Commerce Platform
August 22, 2023  |  eCommerce

Live selling technology firm CommentSold says it has acquired mobile live streaming marketplace Popshoplive. The deal, announced Tuesday (Aug. 22), marks CommentSold’s (CS) entrance into direct-to-consumer commerce, the company...

READ MORE >
Payment Problems Create Headaches for Patreon Creators
Payment Problems Create Headaches for Patreon Creators
August 03, 2023  |  Subscriptions

A pair of seemingly unrelated payment issues are bedeviling Patreon creators and their fans. As The Verge reported Thursday (Aug. 3), some creators cannot access their earnings due to...

READ MORE >
Snapchat Reportedly Reaps Benefits From Creator Revenue-Sharing Program
Snapchat Reportedly Reaps Benefits From Creator Revenue-Sharing Program
July 09, 2023  |  Social Commerce

Snapchat’s plan to woo creators by allowing them to share ad revenue could be paying off. That program, which debuted in April and is known as...

READ MORE >
Time to Treat Creators Like Business Owners, Says Visa FinTech Head 
Time to Treat Creators Like Business Owners, Says Visa FinTech Head 
June 22, 2023  |  Social Commerce

If you’re reading this, you might not be able to name a single creator.  But your kid probably can name five, 10, even a dozen...

READ MORE >
Platforms, Not Creators, Reap Financial Rewards of Creator Economy
Platforms, Not Creators, Reap Financial Rewards of Creator Economy
April 23, 2023  |  Connected Economy

The creator economy is apparently leaving a bulk of creators out in the cold. In an opinion piece published Saturday (April 22) by the Financial...

READ MORE >