Influencers bridge the gap between the brands and consumer, but regular everyday reviews from people are just as crucial in making that connection. These influences...
Amid today’s hostile macroclimate, the CFO role has taken on increased importance. Daniella Turenshine, chief financial officer at direct-to-consumer (DTC) healthcare apparel and lifestyle brand FIGS,...
To achieve relevancy with consumers, brands must exhibit authenticity and a clear mission, although what this looks like can vary from brand to brand. For...