Fitbit

Fitbit, Inc. is an American company headquartered in San Francisco, California. Its products are activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness.

(source: fitbit.com)

US Consumer Spending On Tech Less Healthy Than Some Hope?
US Consumer Spending On Tech Less Healthy Than Some Hope?
January 05, 2017  |  Consumer Insights

Holiday spending may have been up headed into the end of the year, but a rising tide may not lift all boats, especially in the...

READ MORE >
Pebble Shuts Down After Fitbit Buys Software
Pebble Shuts Down After Fitbit Buys Software
December 08, 2016  |  Retail

Fitbit, the leading wearable fitness tracker device maker, announced Wednesday (Dec. 7) that it has acquired Pebble, a pioneer in the smartwatch markets. In a...

READ MORE >
Tim Cook Disputes Report Claiming Apple Watch Losing Share
Tim Cook Disputes Report Claiming Apple Watch Losing Share
December 06, 2016  |  Wearables

Market research firm International Data Corp. (IDC) released its findings for wearables, including smartwatches, for the third quarter and found Apple is suffering even though...

READ MORE >
PYMNTS Daily Data Dive: Fitbit Eyeing Pebble
PYMNTS Daily Data Dive: Fitbit Eyeing Pebble
December 05, 2016  |  Daily Data Dive

Fitness technology firm Fitbit is close to acquiring Pebble, the smartwatch maker, with an attendant purchase price of $34 million–$40 million. As part of the deal,...

READ MORE >
Aetna Bites Into Apple Watch, Fitbit Suffers
Aetna Bites Into Apple Watch, Fitbit Suffers
September 29, 2016  |  Wearables

The wrist is becoming very competitive body real estate. Wearables have created a market intersecting smartphones with fitness data collection, never mind all the apps...

READ MORE >