(source: fitbit.com)
The new Fitbit Ionic smartwatch, the latest iteration in the fitness technology company’s arsenal of wearable fitness trackers, has not delivered the business-saving boost Fitbit...
Fitbit, the maker of wearable fitness devices, announced news on Tuesday (Dec. 5) that it has updated its Fitbit OS for the first time to...
‘No pain, no gain’ is, of course, a motivating mantra for fitness. In turn, by gaining contactless payment tech, can fitness tracking devices eliminate certain...
A smartwatch can act as a personal trainer that motivates the user to reach daily exercise goals. And, as smartwatches have enjoyed consumer popularity, it...
Wearables are at an interesting crossroads in the life of the American consumer. From the biggest names in retail and technology to up-and-coming startups, there suddenly...
Keeping up with the wearables/payments/fitness players is a workout in and of itself. Add Garmin to the mix with a new device, the vivoactive3. Visa...
The war for wearable dominance is heating up, and the team at Fitbit is making a power play for top position. On Monday (Aug 28),...
Though still perhaps an overlooked part of the market, wearables and the people who own them are emerging as an important piece of the digital...
Fitbit is debuting its Ionic watch – enabled for Visa payments. And, as noted Monday by the two companies, and as the data shows in...