Fitbit

Fitbit, Inc. is an American company headquartered in San Francisco, California. Its products are activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness.

Source: fitbit.com

Alphabet Extends Offer To Acquire Fitbit
Alphabet Extends Offer To Acquire Fitbit
October 28, 2019  |  Partnerships / Acquisitions

Google’s parent company Alphabet has made an offer to purchase the popular fitness wearables company Fitbit, Reuters is reporting. The company may be eyeing a move...

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Fitbit Pushes Into Healthcare With Tie-Up To Rival Apple Watch
Fitbit Pushes Into Healthcare With Tie-Up To Rival Apple Watch
October 18, 2019  |  Partnerships / Acquisitions

The Bristol-Myers Squibb-Pfizer Alliance and Fitbit announced they have teamed up to improve the diagnosis and early detection of atrial fibrillation (AFib) for those with...

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Fitbit Reportedly Exploring Sale Of Business
Fitbit Reportedly Exploring Sale Of Business
September 20, 2019  |  Partnerships / Acquisitions

Under its challenges of moving to smartwatches from fitness trackers, Fitbit has reportedly been in discussions with an investment bank surrounding the possibility of looking...

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Fitbit Exec To Helm CVS Health Initiatives
Fitbit Exec To Helm CVS Health Initiatives
September 06, 2019  |  Personnel

Fitbit executive Adam Pellegrini will leave the company to join CVS and spearhead its initiatives in consumer health, according to a report by CNBC. Pellegrini...

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Top News In Payments: Advances Let Gig Workers Receive Early Pay; Juul To Adopt New Verification System
Top News In Payments: Advances Let Gig Workers Receive Early Pay; Juul To Adopt New...
August 29, 2019  |  News

Today in the payments news roundup, a report highlights advances that can help gig workers receive early pay. Also, Facebook is staying ahead of advertising...

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Take Two For Fitbit’s Versa 2
Take Two For Fitbit’s Versa 2
August 29, 2019  |  Wearables

The headlines that started the month of August were less than thrilling for Fitbit — as some were beginning to wonder if Apple had already...

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Fitbit Pivots To Subscription, Voice Services
Fitbit Pivots To Subscription, Voice Services
August 28, 2019  |  Subscriptions

Fitbit, in a shift away from hardware and toward content, has introduced a $10 monthly premium subscription service, according to a report. The announcement was...

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Fitbit’s Versa 2 Smartwatch Will Have Alexa Support
Fitbit’s Versa 2 Smartwatch Will Have Alexa Support
August 28, 2019  |  Retail

With upgrades of its original model along with Amazon Alexa support, Fitbit announced its Versa 2 smartwatch, which sports a new OLED screen and a...

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Samsung, Apple Dominate $2B Wearables Market
Samsung, Apple Dominate $2B Wearables Market
August 15, 2019  |  Wearables

New data revealed that the North American wearables market hit $2 billion in the second quarter of 2019, with a 38 percent increase year-over-year. Numbers...

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