fitness

DTC Apparel Brand Eyes New Category

DTC Apparel Brand Eyes New Category
DTC Apparel Brand Eyes New Category
July 09, 2020  |  Retail

Ghost Flower is a DTC wellness and athleisure brand that’s based on stories. Like this one: Susie Peebler was working as a geophysicist for an...

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Fitness Platforms Expand Offerings As Consumers Work From Home
Fitness Platforms Expand Offerings As Consumers Work From Home
July 01, 2020  |  Today In Data

Fitness and wellness platforms are expanding their offerings as Americans continue working from their residences and gym facilities have limited operations because of the pandemic. Gympass’...

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Gympass Embraces Digital 3.0 In Its Aim To Buff Up Housebound Consumers
Gympass Embraces Digital 3.0 In Its Aim To Buff Up Housebound Consumers
June 30, 2020  |  Retail

If people can’t get to the gym, it’s time to bring the gym to people. That’s the value proposition for Gympass, a company that bills...

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Lululemon Enters Deal To Buy Interactive Fitness Firm MIRROR For $500M
Lululemon Enters Deal To Buy Interactive Fitness Firm MIRROR For $500M
June 29, 2020  |  Partnerships

Lululemon has entered into an agreement to buy in-home fitness company MIRROR for $500 million, according to a Monday (June 29)  press release. MIRROR, launched in...

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Saving Main Street: Running Retailers Take The Baton
Saving Main Street: Running Retailers Take The Baton
June 05, 2020  |  Retail

Terry Schalow is the executive director of the Running Industry Association (RIA). In addition to working toward its general mission of moving the sport and...

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Fitness Platform Raises $5M For Online Workouts
Fitness Platform Raises $5M For Online Workouts
June 01, 2020  |  Investments

Looking beyond COVID-19, Wall Street is betting the at-home fitness boom will outlast the social distancing era. Bloomberg News reported NEOU, the New York-based live...

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Tonal Seeks More Funding To Produce $3K Home Workout Stations
Tonal Seeks More Funding To Produce $3K Home Workout Stations
May 20, 2020  |  Investments

San Francisco-based Tonal — which offers a $2,995 exercise station with subscription-based workouts — is looking for more funding as the COVID-19 crisis upends the...

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Safety First As LA Fitness, Other Gyms Plan Reopenings
Safety First As LA Fitness, Other Gyms Plan Reopenings
May 18, 2020  |  Retail

Georgia is the first state rolling out the gym mat to LA Fitness and other exercise facilities that were forced to close in March amid...

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