Peloton announced on Tuesday (Aug. 22) a partnership with the University of Michigan to support the fitness of students, athletes and alumni. The partnership, facilitated...
One of the best ways to grow is to find a new channel. And targeting small- to medium-sized businesses (SMBs) is emerging as one of...
Planet Fitness said its second-quarter results reinforce how the company’s fitness experience “continues to resonate with consumers.” On a Thursday (Aug. 2) earnings call, CEO Chris Rondeau highlighted the...
Peloton has debuted new membership tiers as it rebrands to focus on exercise, not hardware. “We’re shifting perceptions from in-home to everywhere, fitness enthusiasts to...
Last week PYMNTS reported that Peloton is preparing for a rebranding effort as it expands its knowledge of its customer base and their workout preferences....
Peloton is gearing up for a rebrand as the company continues enlarging its view of who its customers are and how they prefer to exercise,...
Keep that heart rate up. Watch your form on those pushups. You call those crunches? These are the kinds of things a personal trainer would...
In what is likely welcome news to others in the wearables space, Amazon is axing its health-focused Halo unit in a move to refocus its...