Generation Z continues to drive membership growth at Planet Fitness. This age group now accounts for 25% of the fitness chain’s members, due in part...
As fitness subscriptions look to drive retention and build long-lasting customer relationships, ZOZOFIT is finding that including elements of social networking goes a long way...
This year, the connected wearables market will account for more than 504 million units, ranging from smartwatches to fitness trackers to earwear, according to market intelligence...
As Peloton sees its revenue fall, the connected fitness company is looking to capture businesses’ corporate wellness spending to drive subscription growth. The company reported...
Generative artificial intelligence tends to grow in leaps and bounds. And increasingly, so do the companies behind the technology, including Microsoft, which reached a market...
Artificial intelligence is giving the fitness category a workout. Ranging from personalized workout routines to dedicated app-based workouts and even one-on-one virtual training sessions, the...
In its quest for increased consumer relevance, exercise equipment and media firm Peloton is turning its attention to TikTok. Can this strategic shift propel the company back into...
Apple is adding new offerings to its Fitness+ service as wellness subscriptions look to capture the post-New-Year’s-resolutions surge in engagement. The tech giant on Thursday...