fitness

Peloton Creates New Hub for Fitness Content on TikTok

Peloton Creates New Hub for Fitness Content on TikTok
Peloton Creates New Hub for Fitness Content on TikTok
January 04, 2024  |  Partnerships

Peloton and TikTok partnered to offer Peloton’s workout content to TikTok users in the United States, the United Kingdom and Canada. The partnership will create...

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Strava 22 Points Ahead of Closest Competitor in Provider Ranking of Fitness Apps
Strava 22 Points Ahead of Closest Competitor in Provider Ranking of Fitness Apps
December 28, 2023  |  Fitness

It’s time to make New Year’s resolutions, and if one of yours is to get fit, PYMNTS’ Provider Ranking of Fitness Apps could help. Each...

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Why Nike Says It’s Expanding Its $9 Billion Women’s Business
Why Nike Says It’s Expanding Its $9 Billion Women’s Business
December 22, 2023  |  Earnings

Nike has taken its game to the next level in the women’s market, boasting a reported business of around $9 billion — excluding Jordan and...

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Tonal Looks to Pick up Lululemon’s Broken Mirror Pieces With Trade-in Program
Tonal Looks to Pick up Lululemon’s Broken Mirror Pieces With Trade-in Program
December 19, 2023  |  Retail

When Lululemon bought Mirror in 2020, it was a move to expand beyond selling clothes and tap into the growing trend of working out at...

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Strava Dominates in Provider Ranking of Fitness Apps
Strava Dominates in Provider Ranking of Fitness Apps
November 28, 2023  |  Mobile

Whether you’re looking to shed a few pounds before the holidays or searching for an app to help you keep a healthy New Year’s resolution,...

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Gap’s Athleta Moves Into ‘Experiential Fitness’ Space
Gap’s Athleta Moves Into ‘Experiential Fitness’ Space
November 09, 2023  |  Retail

Gap-owned women’s fitness apparel brand Athleta is launching an “experiential fitness series.” “Move with Athleta,” invites women to “sweat, connect and celebrate the Power of...

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Gen Zs Drive Planet Fitness’ Membership Growth Amid CEO Transition
Gen Zs Drive Planet Fitness’ Membership Growth Amid CEO Transition
November 07, 2023  |  Earnings

Planet Fitness reported strong third-quarter (Q3) performance that it attributes to growing membership among Generation Z consumers. “We continue to see our strongest net member growth for Gen...

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Peloton Still Can’t Convince Subscribers to Pay 
Peloton Still Can’t Convince Subscribers to Pay 
November 02, 2023  |  Subscriptions

As Peloton has been exploring various strategies in its quest to regain the success it achieved during the pandemic, the story of the brand has...

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