Generation X is giving payments providers a clear signal to make payments more flexible, but keep them familiar. This cohort is not particularly interested in...
Issuers can invest in faster, more precise credit decisions, but those improvements alone may not persuade customers to change how they pay. Cardholders need to...
Despite the booming influencer marketing landscape, American consumers exhibit a strong inclination to conduct independent research before committing to a purchase based on a social...
Conventional wisdom is that younger generations are tech-savvy and the most willing to try new devices, apps and payment methods. However, PYMNTS Intelligence research from...
Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness....
The surge in digital banking has redefined the financial services landscape, appealing particularly to tech-savvy younger generations. As digital transactions and mobile apps become commonplace,...
As online grocery subscriptions gain in popularity, Generation Z is leading the charge by a considerable margin. By the Numbers PYMNTS Intelligence’s “How the World...
Amid merchants’ gold rush for young consumers’ social commerce spending, Qurate Retail is focusing on an often-overlooked demographic: Generation X and baby boomer women on...