loyalty

Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program.

Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness
Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness
July 02, 2020  |  Credit Unions

Many know that credit union members tend to be highly loyal and greatly value engagement. It would therefore make sense that members pay attention to the loyalty and...

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How CUs Can Leverage Loyalty Programs To Boost Their Brands And Retain Members
How CUs Can Leverage Loyalty Programs To Boost Their Brands And Retain Members
July 01, 2020  |  Credit Unions

Serving credit union (CU) members during the pandemic means anticipating what their members need and offering the right products and services at the right place...

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NEW DATA: The Five Subscription Features That Could Keep Millions From Clicking ‘Cancel’
NEW DATA: The Five Subscription Features That Could Keep Millions From Clicking ‘Cancel’
July 01, 2020  |  Subscriptions

Stay-at-home mandates have consumers spending more on subscriptions, ranging from streaming services to buying retail products for day-to-day use. It is perhaps not surprising that...

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New Report: Aiding Pandemic-Related Financial Hardships Key to Credit Union Member Loyalty
New Report: Aiding Pandemic-Related Financial Hardships Key to Credit Union Member Loyalty
June 30, 2020  |  Credit Unions

Credit union (CU) members are traditionally loyal, but the accelerated shift to digital banking amid the pandemic has led a growing number to consider other...

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Consumers Sour On Travel Rewards Cards
Consumers Sour On Travel Rewards Cards
June 29, 2020  |  Loyalty & Rewards

After spending years fine-tuning travel reward cards, banks have found that the coronavirus pandemic decimated all the effort by reducing the need or will to...

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Why 7-Eleven Is Betting On Voice Commerce To Keep Customers Loyal
Why 7-Eleven Is Betting On Voice Commerce To Keep Customers Loyal
June 26, 2020  |  Voice Activation

7-Eleven rocked the world of customer loyalty this week, which should be no surprise to anyone who has seen Tarang Sethia in action. As the...

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Deep Dive: How FI-FinTech Partnerships Power Businesses’ AP Cost Savings
Deep Dive: How FI-FinTech Partnerships Power Businesses’ AP Cost Savings
June 23, 2020  |  Next-Gen AP Automation

Businesses must purchase various supplies and services to power their operations, but they often find it challenging to manage vendor payments. Large companies may receive...

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How Customer Reviews Provide Lifeblood For Restaurant Operations
How Customer Reviews Provide Lifeblood For Restaurant Operations
June 22, 2020  |  ResTech

How Customer Reviews Provide Lifeblood To Restaurant Operations Details gleaned online — including menus and reviews — carry a lot of weight when consumers are...

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