marketing

Airbnb Execs Take Less Pay, Sideline $800M Marketing Plans

Airbnb Execs Take Less Pay, Sideline $800M Marketing Plans
Airbnb Execs Take Less Pay, Sideline $800M Marketing Plans
March 30, 2020  |  Economy

Airbnb is looking to pause its marketing campaigns as a way to save $800 million while the company’s executives slash half of their salaries, Reuters...

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Retail KPIs Get Worked Over For Customer Experience
Retail KPIs Get Worked Over For Customer Experience
March 02, 2020  |  Retail

Retailers may be focused on the wrong metrics. That’s one of the conclusions from a poll of top marketers from Duke University’s Fuqua School of...

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The Incredibly Unexpected World Of Leap Year Commerce
The Incredibly Unexpected World Of Leap Year Commerce
February 29, 2020  |  Retail

The leap year is upon us – the quadrennial event when the Gregorian calendar corrects a slight problem with its construction that, over time, would...

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NCR: How Platforms Enable Banks To Be ‘Digital-First’ Fast
NCR: How Platforms Enable Banks To Be ‘Digital-First’ Fast
February 13, 2020  |  Banking

To bring digital transformation to banks, and to help them bring their assets to the “digital-first” consumer, look to the platform. Get the Full Story...

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Afterpay Hires Ex-Airbnb Official For Global Marketing
Afterpay Hires Ex-Airbnb Official For Global Marketing
February 11, 2020  |  Personnel

Geoff Seeley, former Airbnb marketing official, is now working with payment company Afterpay as its global marketing leader. Get the Full Story Complete the form...

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Social Shopping Struggles With The Burden Of Potential
Social Shopping Struggles With The Burden Of Potential
February 03, 2020  |  Retail

2020 just might be the year that the long-awaited social shopping business actually shows up. Get the Full Story Complete the form to unlock this...

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Super Bowl Commerce Preview: Avocados, Spiteful Beer And A $6M Thank-You
Super Bowl Commerce Preview: Avocados, Spiteful Beer And A $6M Thank-You
February 01, 2020  |  Retail

The Super Bowl is nearly upon us – the Kansas City Chiefs are headed to their first “big game” in 50 years to take on...

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Lyft To Lay Off ~90 Sales And Marketing Employees
Lyft To Lay Off ~90 Sales And Marketing Employees
January 29, 2020  |  Ridesharing

Lyft announced upcoming job cuts on Wednesday (Jan. 29) as part of what it termed a “corporate restructuring.” The change comes as the ridesharing service...

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