marketing

Beauty Store Lush And The Challenges Of (Nude) Shock Marketing
Beauty Store Lush And The Challenges Of (Nude) Shock Marketing
June 08, 2017  |  Retail

Observant fans of handmade bath and beauty products and cosmetics who shopped at Lush last week may have noticed something a little different in their shopping...

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Data Enabler Startup ItsOn Brings Wireless Carriers Into The 21st Century
Data Enabler Startup ItsOn Brings Wireless Carriers Into The 21st Century
June 08, 2017  |  Mobile

Getting a cab or a meal, sending or receiving money, or shopping for a last-minute birthday gift: All of these everyday tasks are easy to...

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Shopify Now Lets Merchants Hire Virtual Employee ‘Kit’ For Free
Shopify Now Lets Merchants Hire Virtual Employee ‘Kit’ For Free
June 07, 2017  |  Innovation

Today in retail news, employee of the week award goes to Kit, Shopify’s virtual assistant for Shopify merchants, who handles digital marketing and advertising for...

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FUEL CYCLE Fuels B2C Relationships
FUEL CYCLE Fuels B2C Relationships
May 26, 2017  |  data enablers

What better way to win the business game than to make it, well, a game? FUEL CYCLE equips businesses to engage with customers through gamification...

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Are Card-Linked Offers Reemerging?
Are Card-Linked Offers Reemerging?
May 25, 2017  |  Merchant Innovation

The CardLinx Association released new data from the 2017 Card-Linking and O2O Industry Annual Survey, which showed 50 percent growth in online-to-offline ads. A press release explained...

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Google’s Big Card Data Play
Google’s Big Card Data Play
May 24, 2017  |  News

Google has long claimed that the ads it shows users actually prompt them to make purchases online and in real life – and now they...

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New Penney’s Marketing Chief Hails from Lowe’s
New Penney’s Marketing Chief Hails from Lowe’s
May 24, 2017  |  News

On Tuesday, (May 23rd), J.C. Penney announced that Marci Grebstein is joining the company as executive vice president, chief marketing officer, next month. The company...

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Data Enablers: Triad Tailors Ad Experience
Data Enablers: Triad Tailors Ad Experience
May 19, 2017  |  Retail

Advertising only works when the right eyes see the product. The experts at Triad Retail Media are there to make sure that happens. Triad customizes...

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Nike’s “Breaking2” Brings Marketing, Product Innovation To Next Level
Nike’s “Breaking2” Brings Marketing, Product Innovation To Next Level
May 09, 2017  |  Innovation

This past weekend in Italy, Nike brought together a trio of legendary runners who attempted to break the 2-hour barrier for a full marathon run....

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