Smart ring maker Oura has paused plans to go public, citing uncertain market conditions. The company’s initial public offering (IPO) had been slated for this week but...
Oura is preparing to launch an initial public offering (IPO) on Nasdaq next week with a pitch that reaches past the smart ring it is...
Health ring maker Oura has reportedly begun interviewing bankers to help it go public. The company’s initial public offering (IPO) could happen as soon as this year,...
Oura Health is acquiring Finland-based startup Doublepoint Technologies as the smart ring maker moves to add gesture and voice interactions to future versions of its...
Smart rings are reportedly going from niche gadgets to mainstream health/wellness products. The category is on pace for a 49% increase in shipments for 2025,...
In the wake of Peloton’s restructuring efforts that come amid a decline in user engagement and a shrinking user base, the connected fitness industry finds itself at a critical juncture. While Peloton’s...
Oura has begun selling its smart rings on Amazon. The company is offering its Oura Ring Horizon and Oura Ring Heritage, as well as the...
Led by names like Google, Apple and Samsung, the wearables category of the connected economy has become a study in contradictions. New, high-profile introductions have...
Fitness prioritization is on the rise, and consumers are pumping up their standards for fitness trackers. Counting steps and heart rates is no longer the...