personalization

Google Cloud Exec: AI Bridges the Gap Between Brands and Consumers
Google Cloud Exec: AI Bridges the Gap Between Brands and Consumers
March 17, 2025  |  Artificial Intelligence

If you ask any marketer to list four of the main challenges they face today, they will most likely say lack of staff, an insufficient...

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Bilt Rewards Snaps Up Banyan to Deepen Merchant Data and Consumer Insights
Bilt Rewards Snaps Up Banyan to Deepen Merchant Data and Consumer Insights
March 13, 2025  |  Acquisitions

Bilt Rewards, the fast-growing payments and commerce platform known for turning housing payments into loyalty rewards, has made its first acquisition, purchasing item-level receipt data...

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Mews Founder Says It’s Time to Stop Treating Hotel Guests Like a Room Number 
Mews Founder Says It’s Time to Stop Treating Hotel Guests Like a Room Number 
March 13, 2025  |  Travel Payments

The hospitality industry is built on service, but the hotel experience has remained largely unchanged for decades. Guests arrive at a front desk, provide identification,...

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What FinTech Regulation and the Trucking Industry Have in Common
What FinTech Regulation and the Trucking Industry Have in Common
March 10, 2025  |  Regulation

The deregulation of financial services — and particularly of FinTechs — may be viewed by some as a reaction to overregulation, where innovation has been...

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Google’s AI-Powered Shopping Tools Personalize Style and Beauty
Google’s AI-Powered Shopping Tools Personalize Style and Beauty
March 05, 2025  |  artificial intelligence

“The influence of AI on shopping habits is undeniable,” Lilian Rincon, VP of Consumer Shopping Product at Google, said during a Tuesday (March 4) media...

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Amex: Retail’s Future Hinges on Ditching the Discount
Amex: Retail’s Future Hinges on Ditching the Discount
March 05, 2025  |  Retail

In a world where so much is tailored to individual preferences, consumers have come to expect the same level of customization in retail. A survey...

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Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases
Personalized Products, Digital First: Gen Z Redefines Health and Beauty Purchases
March 03, 2025  |  Consumer Insights

Generation Z, typically defined as people born between 1997 and 2012, is changing how consumers engage with the health and beauty market, according to PYMNTS...

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Credit Unions and FinTechs Find Common Ground Through Personalization
Credit Unions and FinTechs Find Common Ground Through Personalization
February 27, 2025  |  Credit Unions

Not all that long ago, FinTechs competed with banks — especially credit unions and smaller players — for the same set of customers and accounts....

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Olipop Leads CPG Sector Into ‘New Wave’ of Digital Transformation
Olipop Leads CPG Sector Into ‘New Wave’ of Digital Transformation
February 19, 2025  |  Retail

The landscape of consumer-packaged goods (CPG) has changed dramatically in the past decade. What once seemed like an unbreakable monopoly of giants like Coke, Pepsi,...

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