Personalized offers can be a game changer for merchants. Still, attempts that miss the mark have the potential to annoy and alienate potential customers. Despite...
Generative AI significantly enhances customer engagement in retail by personalizing experiences. As a result, retailers now harness AI to tailor product recommendations and marketing campaigns,...
With quick-service restaurants (QSRs) increasingly pushing their digital loyalty programs to gain valuable customer data, McDonald’s is aiming to add 100 million new members in...
eCommerce-focused AI firm Birdseye has raised $3 million to help retailers launch “hyper-personalized” campaigns. The Toronto-based company announced the seed funding Wednesday (Nov. 22), saying it would use the...
As SiriusXM looks to drive usage amid stalled subscriber growth, in the face of ongoing competition from streaming subscriptions, the broadcasting company is turning to...
No one (other than PYMNTS readers) wakes up thinking about payments or money movement. Rather, it is what’s on the other side of the transaction...
As wine subscriptions and other alcoholic beverage services look to secure consumers’ loyalty, products personalization is key, PYMNTS Intelligence reveals. By the Numbers For the...
Overall, the tide may be turning away from direct to consumer (D2C) toward brick-and-mortar, but shoppers continue to demand digital convenience when it comes to...
Whether you’re the natural party planner or the one reluctantly tasked with organizing, there’s an undeniable truth: Effective event planning hinges on meticulous attention to...