Meta will begin using people’s conversations with its artificial intelligence to create personalized ads and content. The change is set to go into effect Dec....
Mastercard has unveiled a new digital media network designed to deliver personalized advertising across its owned channels and other channels. The new Mastercard Commerce Media...
OpenAI is reimagining the role of artificial intelligence in daily routines with the launch of ChatGPT Pulse. Instead of waiting for prompts, Pulse delivers personalized...
Saks Fifth Avenue’s new “hyper-personalized” homepage in its online and mobile app experience has improved conversion by nearly 10% and boosted revenue per visitor by...
Lyft is letting riders “favorite” the drivers they appreciate, and block the ones they don’t. “Had an amazing ride?” Now you can mark that driver...
Delta Air Lines is testing a new artificial intelligence (AI) pricing system that tailors fares to individual customers, a move that could reshape how airline...
For decades, personalization has been more of a dream than reality. Businesses promised experiences tailored to the customer, but offers and recommendations still often miss...
It would be easy to write a pun-filled puff piece about David’s Bridal. After all, it has achieved the leading market share for a $65...
The pressure is on marketing teams today drive digital success without delivering spam. Against a backdrop of digital saturation, where inboxes are bombarded and brand...