personalization

Mastercard: AI and Personalized Offers Drive the Future of Brands and Banks
Mastercard: AI and Personalized Offers Drive the Future of Brands and Banks
February 05, 2024  |  Loyalty & Rewards

Jill Moser, SVP Offers, Loyalty at Mastercard, told Karen Webster that we’re entering a new age of hyper-personalization, where context is critical. Loyalty programs, of...

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Study: Investments in Payments Innovation Reduce Credit Union Member Churn by 57%
Study: Investments in Payments Innovation Reduce Credit Union Member Churn by 57%
January 30, 2024  |  Credit Unions

Credit unions (CUs) provide financial services to a community of members often connected by location, work or education. Although many CUs might not have the...

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Container Store Says Receipt-Level Data Helps Boost Shopper Loyalty
Container Store Says Receipt-Level Data Helps Boost Shopper Loyalty
January 15, 2024  |  Loyalty & Rewards

Tory Marpe, vice president of loyalty and CRM at The Container Store, told PYMNTS that the days of one-size-fits-all loyalty programs are over. “If you...

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Two-Thirds of Shoppers Used Card-Linked Offers to Make Holiday Purchases
Two-Thirds of Shoppers Used Card-Linked Offers to Make Holiday Purchases
January 10, 2024  |  Loyalty & Rewards

The 2023 holiday shopping season provided little reprieve from rising prices, and United States consumers sought ways to manage spending. This made card-linked offers especially...

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2024 Is the Year Retail Gets Personal
2024 Is the Year Retail Gets Personal
January 03, 2024  |  Retail

Thanks to inflation’s starring role, 2023 featured major retail plot twists — consumers counted their pennies while brands and retailers did some serious soul-searching. This...

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More Than Half of Consumers Say Personalized Offers Miss the Mark
More Than Half of Consumers Say Personalized Offers Miss the Mark
December 29, 2023  |  Retail

Personalized offers can be a game changer for merchants. Still, attempts that miss the mark have the potential to annoy and alienate potential customers. Despite...

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Exploring the Ethical Implications of AI in Retail
Exploring the Ethical Implications of AI in Retail
December 11, 2023  |  Artificial Intelligence

Generative AI significantly enhances customer engagement in retail by personalizing experiences. As a result, retailers now harness AI to tailor product recommendations and marketing campaigns,...

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McDonald’s Targets 250 Million Rewards Users by 2027 as QSRs Boost Personalization
McDonald’s Targets 250 Million Rewards Users by 2027 as QSRs Boost Personalization
December 07, 2023  |  Loyalty & Rewards

With quick-service restaurants (QSRs) increasingly pushing their digital loyalty programs to gain valuable customer data, McDonald’s is aiming to add 100 million new members in...

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Birdseye Raises $3 Million to Back AI-Powered eCommerce Efforts
Birdseye Raises $3 Million to Back AI-Powered eCommerce Efforts
November 22, 2023  |  Investments

eCommerce-focused AI firm Birdseye has raised $3 million to help retailers launch “hyper-personalized” campaigns. The Toronto-based company announced the seed funding Wednesday (Nov. 22), saying it would use the...

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