personalization

Patagonia’s Merchandise Pivot Sparks Search for Sustainable Swag Solutions
Patagonia’s Merchandise Pivot Sparks Search for Sustainable Swag Solutions
August 31, 2023  |  eCommerce

When Patagonia exited the business of creating company swag, it was almost as if it was the end of an era of the unofficial uniform for finance...

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IHOP Taps AI as Restaurants Race to Personalize Recommendations
IHOP Taps AI as Restaurants Race to Personalize Recommendations
August 24, 2023  |  Restaurant innovation

IHOP will become the first restaurant to leverage Google Cloud’s Recommendations AI for digital ordering, as across the industry, eateries compete to offer the most...

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Texting Connections: Companies Drive Conversations Into Conversions, Vibes Says 
Texting Connections: Companies Drive Conversations Into Conversions, Vibes Says 
August 17, 2023  |  Retail

In today’s economy, retailers are on a perpetual quest to connect with their consumers in more meaningful ways. In this pursuit, the focus has shifted...

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A Tale of 2 Brands: Macy’s Ramps Up Private Labels as Amazon Backs Away 
A Tale of 2 Brands: Macy’s Ramps Up Private Labels as Amazon Backs Away 
August 14, 2023  |  Retail

While Macy’s is making its plans public to enhance its private business, Amazon is reducing its focus on private-label operations.   This summer, Macy’s announced its...

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American Eagle’s Aerie Looks to Localization to Drive Conversions
American Eagle’s Aerie Looks to Localization to Drive Conversions
August 11, 2023  |  Retail

Personalization has become the norm, and retailers without this feature are considered obsolete and disconnected.  Yet when exploring personalization, many strategies come into play. One...

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Cost Isn’t the Real Reason Consumers Bail on Retail Subscriptions
Cost Isn’t the Real Reason Consumers Bail on Retail Subscriptions
August 03, 2023  |  Subscription Commerce

Loyal subscribers are worth their weight in gold to retail subscription merchants. A subgroup of loyal customers we called “loyalists” yield higher lifetime value (LTV)...

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Starbucks Taps Digital Menus to Personalize the In-Restaurant Experience
Starbucks Taps Digital Menus to Personalize the In-Restaurant Experience
August 01, 2023  |  Earnings

Building on its mobile loyalty app, Starbucks is looking to take its data-informed personalization into its physical stores with digital menu boards. On a call...

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Loop CEO Says Returns Experience Now Drives Brand Loyalty
Loop CEO Says Returns Experience Now Drives Brand Loyalty
August 01, 2023  |  eCommerce

It’s nothing new, customers expect a straightforward and no-cost returns process. The option to change their minds about an item or rectify their dissatisfaction without...

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What Card-Linked Offers Have Been Missing
What Card-Linked Offers Have Been Missing
July 28, 2023  |  Data

Eric Dean, head of platform partnerships at Banyan, told PYMNTS that flexibility must govern marketing programs as merchants and financial institutions (FIs) seek to streamline...

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