In today’s economy, retailers are on a perpetual quest to connect with their consumers in more meaningful ways. In this pursuit, the focus has shifted...
While Macy’s is making its plans public to enhance its private business, Amazon is reducing its focus on private-label operations. This summer, Macy’s announced its...
Personalization has become the norm, and retailers without this feature are considered obsolete and disconnected. Yet when exploring personalization, many strategies come into play. One...
Loyal subscribers are worth their weight in gold to retail subscription merchants. A subgroup of loyal customers we called “loyalists” yield higher lifetime value (LTV)...
Building on its mobile loyalty app, Starbucks is looking to take its data-informed personalization into its physical stores with digital menu boards. On a call...
It’s nothing new, customers expect a straightforward and no-cost returns process. The option to change their minds about an item or rectify their dissatisfaction without...
Eric Dean, head of platform partnerships at Banyan, told PYMNTS that flexibility must govern marketing programs as merchants and financial institutions (FIs) seek to streamline...
As Chipotle looks to grow its already significant base of loyal customers, the brand is turning to personalized messaging to boost engagement. The fast-casual giant,...
Qualcomm Technologies is collaborating with Meta to make available Llama 2-based artificial intelligence (AI) implementations on smartphones and PCs. The implementations are expected to be launched in...