At the most basic level, retailers seek to change consumer behavior. They want to incentivize an individual to browse, to click, to find a promotion...
For brands like 100% Pure, a high-end beauty company founded on the principle of natural, non-toxic products, the digital landscape is a challenge and opportunity....
As True Religion works to re-establish itself in the retail landscape, the brand is placing an emphasis on data-driven marketing strategies to drive both customer...
The loyalty industry is changing due to the integration of blockchain technology. According to a PYMNTS Intelligence report, “From Transaction to Transformation: Blockchain’s Loyalty Proposition,”...
It’s hard to believe it was more than 20 years ago. Feb. 4, 2004. George W. Bush was president. The Lord of the Rings ruled the...
Enhancing the customer experience is crucial to success in the travel sector, CellPoint Digital Global Head of Product Tom Randklev writes in a new PYMNTS eBook,...
Tokens use encryption to protect sensitive payment information while allowing merchants and payment service providers (PSPs) to easily store this customer data for smoother,...
Expedia Group is prioritizing digital engagement and personalized customer experiences as key drivers of growth. The company’s third-quarter financial results reflect a strategic focus on...