Card-linked marketing uses past purchase data to create targeted, relevant offers to potential customers that are often presented through mobile or online banking applications. By...
Eric Dean, head of platform partnerships at Banyan, told PYMNTS that flexibility must govern marketing programs as merchants and financial institutions (FIs) seek to streamline...
Inflation is at multi-decade highs, forcing us to scrutinize where every dollar is going and how to stretch those dollars as far as possible. In...