trade down

Grocery Shoppers Continue to Trade Down Despite Inflation Relief
Grocery Shoppers Continue to Trade Down Despite Inflation Relief
November 13, 2023  |  Economy

In times of economic uncertainty and persistent inflation, consumers tend to stretch their budgets to the maximum, especially in essential categories like groceries. To do...

READ MORE >
Kellogg Sees Inflation-Concerned Consumers Sticking to the Basics
Kellogg Sees Inflation-Concerned Consumers Sticking to the Basics
August 03, 2023  |  Consumer Insights

As ongoing food inflation continues to impact consumers’ behavior, Kellogg is seeing changes not in which brands shoppers are purchasing but in how much they...

READ MORE >
Procter & Gamble Says Consumers Not Trading Down Despite Higher Prices
Procter & Gamble Says Consumers Not Trading Down Despite Higher Prices
July 28, 2023  |  Earnings

Consumers are generally not trading down to generic brands of everyday items, despite rising prices. Procter & Gamble — the maker of brands like Crest, Tide and Pampers — said Friday...

READ MORE >
PepsiCo: Grocery Shoppers Switch Merchants to Remain Loyal to Products
PepsiCo: Grocery Shoppers Switch Merchants to Remain Loyal to Products
July 13, 2023  |  Earnings

PepsiCo is seeing consumers comparison shop between different grocery merchants to find the lowest prices on their favorite brands’ products. “We’ve been able to raise prices,...

READ MORE >
Carbone Fine Food CEO: Inflation Hurts Middle-Tier CPG Brands Most
Carbone Fine Food CEO: Inflation Hurts Middle-Tier CPG Brands Most
July 11, 2023  |  Economy

As consumers adjust their spending in response to inflation, Carbone Fine Food is seeing middle-tier consumer packaged goods (CPG) get edged out by budget options while...

READ MORE >
Grocery Shoppers Pinch Pennies on CPG While Splurging on Perishables
Grocery Shoppers Pinch Pennies on CPG While Splurging on Perishables
May 30, 2023  |  Consumer Insights

As grocery shoppers look to manage their spending in the face of high inflation, many are turning to less expensive merchants for high-trust items like...

READ MORE >
Grocery Shoppers Don’t Scrimp When Buying Food for Their Pets
Grocery Shoppers Don’t Scrimp When Buying Food for Their Pets
May 26, 2023  |  Consumer Insights

As ongoing macroeconomic challenges put pressure on consumers’ grocery shopping budgets, many are turning to lower-quality goods to save on cost, but few are willing...

READ MORE >
69% of Consumers Lower Retail Spend as 36% of Grocery Shoppers Buy Cheaper Brands
69% of Consumers Lower Retail Spend as 36% of Grocery Shoppers Buy Cheaper Brands
May 09, 2023  |  Consumer Insights

From retail items to groceries, the inflation monster has consumers looking for any lower-priced port in the storm, and that means finding merchants with pricing...

READ MORE >
P&G Invests in Digital as Consumers Shift CPG Spending Online
P&G Invests in Digital as Consumers Shift CPG Spending Online
April 21, 2023  |  eCommerce

As consumers shift from supermarkets to eCommerce channels, Procter & Gamble is driving digital sales. The consumer packaged goods (CPG) giant shared on a call...

READ MORE >