Walmart’s investors are counting on the company’s ad business to drive profits as same-store sales growth has cooled and the company’s stock has fallen on...
Walmart Connect has added two new resources for connected TV (CTV) advertisers: a curated marketplace within Walmart DSP called Connect Select and an expanded number...
Walmart plans to cut 1,500 corporate jobs in its technology, eCommerce fulfillment and advertising operations, The Wall Street Journal reported Thursday (May 21), citing unnamed...
Amazon has launched its Retail Ad Service, a new platform designed to help retailers easily incorporate targeted advertising into their digital storefronts. Powered by Amazon...
Walmart has completed its $2.3 billion purchase of smart television maker Vizio. Get the Full Story Complete the form to unlock this article and enjoy...
This Thanksgiving, football fans won’t just be watching the game — they’ll be shopping it. Get the Full Story Complete the form to unlock this...
As Walmart and Amazon look to boost their margins through digital media sales, the two retail giants are sweetening the deal for potential advertisers. Get...
As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive...