Walmart will launch a new service that allows suppliers to combine insights from its data monetization platform with its closed-loop, omnichannel retail media solutions. This combination...
As retailers feel shoppers’ belt-tightening behaviors hurt sales, many are turning to in-store retail media to increase their revenue and profit margins. Mega-retailer Walmart, for...
Walmart expects to refile forms about its planned acquisition of smart television maker Vizio Friday (March 29). The retailer withdrew its previous Hart-Scott-Rodino (HSR) notification...
For eCommerce giants — Walmart, Amazon and Shopify are among the most visible examples — the continued surge in online shopping has given momentum to...
Walmart and smart television maker Vizio entered into an agreement for Walmart to acquire Vizio for $2.3 billion. The acquisition would enable Walmart to enhance...
If you’ve stepped inside a store recently, maybe a Target or Kroger, you might have noticed digital in-store advertising — an upgraded rendition of the...
As the largest grocers launch in-house retail media networks, offering brands comprehensive insights into how their marketing efforts are performing, smaller chains are being put...
As brands, retailers and tech firms look for new ways to target ads to shoppers in a post-cookie world, retail media networks are increasingly filling...
In-store media opportunities are making a comeback, but this time with a little more zest than before — interactive displays, as brands and retailers look...