Hotel Payment Software Platform Selfbook Grabs $25M in Funding

Hotel payment software startup Selfbook announced on Tuesday (Oct. 26) that it raised $25 million in a Series A fundraising round led by Tiger Global Management, putting its valuation at $125 million.

Valia Ventures, Fin Venture Capital, investor Lachy Groom and angel investors also contributed to the effort, per the press release. The funding round follows a $2 million seed round in the second quarter of this year that included the same investors plus Better Tomorrow Ventures, Abstract Ventures, TenOneTen Ventures and 9Yards Capital.

Selfbook has raised a total of $30 million from investors since its launch in April. The software offers fraud protection and allows hotels to accept one-click payments on their sites, supporting Apple Pay, Google Pay, PayPal and traditional credit and debit cards.

Guests can pay in installments using Selfbook, and the system is integrated with SevenRooms, Mindbody and SynXis to unify charges from hotel restaurants, spas and other activities.

Selfbook also has direct booking links that can be shared through Instagram, Google and email to enable instant bookings. The release says increases customers’ average order value through upsells, add-ons and optimization of room type, rate and calendar display configurations.

“We’re excited to use these new resources to further innovate our platform, continuously improve user experience and implement the fastest-growing digital wallets and payment methods,” Khalid Meniri, co-founder and CEO of Selfbook, said in the company announcement.

“Being at the intersection of FinTech and hospitality, we’re bringing what’s already mainstream in other verticals such as the simplicity of Apple Pay, Amazon’s 1-Click Checkout or Buy Now Pay Later to the travel industry, which remained archaic,” he said. “We are committed to empowering hotels all over the world, especially at this crucial time of recovery in the industry.”

Related: TripActions Now Valued at $7.25B After $275M Funding Round

Meanwhile, corporate travel management platform TripActions Inc. is now valued at $7.25 billion after a recent $275 million funding round. The company brought in $155 million in January and has raised about $1.3 billion since its launch six years ago.