Analytics news and trends

French Advertising Company Publicis Buys eCommerce Analytics Firm Profitero
Acquisitions // May 03, 2022

Publicis Groupe, a French advertising holding company, has acquired Profitero, an eCommerce software company providing brand analytics, a report Tuesday (May 3) from The Wall Street Journal said. This comes as clients of marketing firms are looking more for eCommerce services. Profitero’s work involves digital...

New Jersey’s Cross River Bank Picks Up Analytics Company PeerIQ
Partnerships / Acquisitions // June 23, 2021

CRB Group has acquired PeerIQ, a data and risk analytics company that helps lending institutions analyze, assess and manage risk. CRB, based in Fort Lee, New Jersey, is the parent company of Cross River Bank, a state-chartered community bank. In a press release, CRB said...

Benetton Group Teams With Retail Intelligence Firm EDITED
Retail // December 16, 2020

Benetton Group, an Italian fashion company, is teaming once more with retail market intelligence firm EDITED as a “necessary platform” for its future three-year roadmap, according to a Wednesday (Dec. 16) announcement. “As previous users back in 2018, we realized how valuable the Market Intelligence...

Benchmarking Subscription Commerce’s KPIs
Subscriptions // November 25, 2020

Like patients who avoid going to the doctor because they don’t want any bad news, online sellers who aren’t rigorously and continuously analyzing their customer data are also ignoring potential problems that could prove fatal. According to Chad Buckendahl, vice president and general manager at...

Interviews & Exclusives
Benchmarking Subscription Commerce’s KPIs

November 25, 2020
Like patients who avoid going to the doctor because they don’t want any bad news, online sellers who aren’t rigorously and continuously analyzing their customer data are also ignoring potential problems that could prove fatal. According to Chad Buckendahl, vice president and general manager at San Francisco-based eCommerce subscription platform operator sticky.io, if you’re not […]

Data: Credit Union’s Most Underutilized Asset

July 18, 2019
Data is where it’s at, and more credit unions (CUs) are waking up to the fact that without sophisticated analysis of customer data, they risk being left behind as financial...

How TV Can Support Digital Marketing And Online Payments

July 05, 2018
By the cultural standards of today, the technology is ancient, born amid hot jazz and bootleg booze, when memories of the slaughters of the “The Great War” — now called...

MoviePass On Saving The Movie Theater Model

August 25, 2017
Movie theaters may have been under the impression that services like Netflix and Redbox were to blame for declining attendance, especially from millennials. After all, millennial movie attendance has dropped...

Quick Reads
Shopify to Debut AI Chatbot Merchant Assistant ‘Sidekick’

July 13, 2023
Shopify will launch an artificial intelligence (AI)-powered chatbot assistant called Sidekick. The eCommerce company’s tool, which is “coming soon,” will be designed to help merchants with any queries relating to their stores, such as sales and order trends, Shopify CEO Tobi Lütke said in a video shared in a Wednesday (July 12) tweet. “Entrepreneurs are heroes, and every […]

French Advertising Company Publicis Buys eCommerce Analytics Firm Profitero

May 03, 2022
Publicis Groupe, a French advertising holding company, has acquired Profitero, an eCommerce software company providing brand analytics, a report Tuesday (May 3) from The Wall Street Journal said. This comes...

New Jersey’s Cross River Bank Picks Up Analytics Company PeerIQ

June 23, 2021
CRB Group has acquired PeerIQ, a data and risk analytics company that helps lending institutions analyze, assess and manage risk. CRB, based in Fort Lee, New Jersey, is the parent...

Benetton Group Teams With Retail Intelligence Firm EDITED

December 16, 2020
Benetton Group, an Italian fashion company, is teaming once more with retail market intelligence firm EDITED as a “necessary platform” for its future three-year roadmap, according to a Wednesday (Dec....