It was but a short time ago beacons were the next big thing. Unlocking the power of mobile location technology, beacons in their most ecstatic billing were hailed as the future of digital retail and possibly the saving lifeline that was going to keep the foot...
Fleet and mobile can go hand in hand, considering drivers’ lack of stagnancy and need of constant communication with their managers. But mobile payments for fleet drivers are, so far, sparse compared to the consumer payments space. A new partnership announced on Tuesday (May 3)...
Everybody in retail is looking for “the next big idea” in technology, but that doesn’t necessarily mean that it has to have come from a big-name source. Walmart, on the contrary, is seeking out unknown players in the startup space to move forward its business....
A mobile audience insights platform and a proximity sensors platform are putting their heads together, as it were, to solve problems related to beacons. It was announced yesterday (March 24) that Reveal Mobile and Unacast have entered into a collaboration through which the two companies...
January 19, 2017
It was but a short time ago beacons were the next big thing. Unlocking the power of mobile location technology, beacons in their most ecstatic billing were hailed as the future of digital retail and possibly the saving lifeline that was going to keep the foot traffic coming. Consumers could use their phones to check in at […]
March 25, 2016
A mobile audience insights platform and a proximity sensors platform are putting their heads together, as it were, to solve problems related to beacons. It was announced yesterday (March 24) that Reveal Mobile and Unacast have entered into a collaboration through which the two companies intend to address the challenges faced by brands, advertisers and […]
February 11, 2016
Having found success with a mobile app, Walgreens is looking to build on it with consumer data analytics. CIO conducted a lengthy interview with Walgreens CIO Abhi Dhar, who shared the...
September 03, 2015
How does one enter the discount retail market when there are already so many well-established competitors? If you’re Macy’s, you look to how mobile can augment the typical customer’s experience. Macy’s...
August 19, 2015
Both Target and Walmart’s earnings results showed the retail giants are focused on driving up sales by focusing on digital, but, as the past few quarters have shown, one retailer...
