Customer Loyalty news and trends

More Than Half of Consumers Say Personalized Offers Miss the Mark
Retail // December 29, 2023

Personalized offers can be a game changer for merchants. Still, attempts that miss the mark have the potential to annoy and alienate potential customers. Despite these offers’ potential to provide a competitive edge and foster customer loyalty, the art of effectively crafting and distributing them...

Nearly One-Third of Insurance Consumers Prefer Not to Pay Extra for Real-Time Payments
Insurance // October 17, 2023

Legacy payment systems in the financial and insurance industries have often resulted in delays, errors and complications, leading to damaged customer loyalty and lost business. As noted in a recent PYMNTS Intelligence research study titled “Fast-Tracking Funds: Finance and Insurance Accelerate Payments,” 40% of insurers...

Consumers Fuel Uber’s Newest Return Service 
Retail // October 10, 2023

Most people consider returns annoying. And by most people, we mean the 79% of shoppers under 30 the National Retail Federation surveyed who consider mail returns to be somewhat or very bothersome.  Responding to this finding is Uber, which last week launched its “Return a...

Retailers Employ Freebie Model to Reduce Returns 
Retail // September 21, 2023

From November 2022 to mid-January of the current year, no less than 10% of weekly orders were subject to returns.   During periods of inflation and when households face budget limitations, there is an increased likelihood of customers returning products that fail to meet their expectations. In response,...

Interviews & Exclusives
More Than Half of Consumers Say Personalized Offers Miss the Mark

December 29, 2023
Personalized offers can be a game changer for merchants. Still, attempts that miss the mark have the potential to annoy and alienate potential customers. Despite these offers’ potential to provide a competitive edge and foster customer loyalty, the art of effectively crafting and distributing them has remained elusive for merchants. PYMNTS Intelligence’s latest data confirms […]

Retailers Employ Freebie Model to Reduce Returns 

September 21, 2023
From November 2022 to mid-January of the current year, no less than 10% of weekly orders were subject to returns.   During periods of inflation and when households face budget limitations, there is...

TikTok Says SMBs Can’t Go Viral Without Understanding This First

September 12, 2023
In recent years, TikTok has emerged as a powerful tool for small and medium-sized businesses (SMBs) looking to drive business growth. Its reach and engagement levels have transformed it into...

Real-Time Payments Offer Small Businesses Stability Amid Cash Flow Struggles

June 21, 2023
Running a small to midsized business (SMB) in the modern economy can be challenging even under perfect economic conditions. Marketing, staffing, inventory management and other variables fully within owners’ control...

Quick Reads
Paytronix Closes $10M Funding Deal Led By Great Hill

April 28, 2020
Customer loyalty and FinTech Paytronix has secured $10 million in new funding led by Great Hill Partners and the company’s Co-founders Matt d’Arbeloff and Andrew Robbins. The new funds will help the firm service its restaurant, convenience store and grocery clients as the coronavirus pandemic continues to upend business. “Our restaurant clients are suffering, but […]

Uber Rolls Out New Four-Tier Loyalty Program

November 14, 2018
Uber, the ride-hailing company, announced on Wednesday (Nov. 14) Uber Rewards, a new loyalty program that lets customers earn every time they use Uber or Uber Eats. In a company...

Study Finds New Store Openings Lead To Boost In Online Traffic

October 16, 2018
A report has found that opening a new brick-and-mortar location can cause a significant boost in a retailer’s online traffic. According to a recent ICSC study, “The Halo Effect: How...

Starbucks Boosts Rewards Program To Include More Products

May 05, 2017
Starbucks Corp announced that it is expanding its loyalty rewards program at grocery stores to include more products in an effort to win more customers in the United States. According...