As retailers look to understand their consumers, both for their own sake and the sake of their advertising customers, Generation Alpha shoppers’ unique, novel behaviors indicate significant changes ahead. In an interview with PYMNTS, Elizabeth Marsten, vice president, commerce strategic services at Tinuiti, spoke to...
Mastercard has added new cardholder benefits that include offers from health and wellness, travel and lifestyle brands. The new offerings include benefits for consumer cardholders and small business cardholders, the company said in a Thursday (April 4) press release. “From savvy shoppers to ambitious entrepreneurs, Mastercard provides...
As retailers look to meet consumers’ growing digital expectations, loyalty programs may remain a sticking point, PYMNTS Intelligence research suggests. By the Numbers The PYMNTS Intelligence study, “2024 Global Digital Shopping Index: U.S. Edition,” created in collaboration with Visa Acceptance Solutions, draws from a survey of...
As brands and retailers race to offer the most targeted, relevant consumer journey, Carhartt is leveraging data to transform the omnichannel experience. In an interview with PYMNTS, Jennifer Slegers, director of Customer Relationship Management (CRM) at the workwear brand, noted described data-backed personalization as “the...
March 25, 2024
Generation Z consumers, those often digitally savvy 18- to 25-year-olds, have emerged as an important target market for financial institutions (FIs) seeking to expand their customer base. One way FIs hope to win them over is by rewarding them when they use their FI-issued credit cards. But, as revealed in “The Credit Economy: The Role of […]
December 28, 2023
Technology, and the digital transformation of the economy overall, have reshaped the concept of customer loyalty. Add to that the integration of payments innovation, and the loyalty program ecosystem of...
September 04, 2023
Reward programs have become a significant factor influencing consumer behavior, with many individuals opting for specific payment methods that allow them to earn points or rewards for online purchases and...
August 10, 2023
For consumers who can get credit, they’re racking up a ton of it. The most recent quarterly report from the Federal Reserve on household debt indicates that credit card balances...
April 04, 2024
Mastercard has added new cardholder benefits that include offers from health and wellness, travel and lifestyle brands. The new offerings include benefits for consumer cardholders and small business cardholders, the company said in a Thursday (April 4) press release. “From savvy shoppers to ambitious entrepreneurs, Mastercard provides a full complement of valuable benefits to help cardholders simplify […]
February 27, 2024
Marriott International’s loyalty program, Marriott Bonvoy, is now enabling members to redeem points to see a concert on Taylor Swift’s The Eras Tour. Eligible members can also enter a sweepstakes...
January 04, 2024
Visa has introduced a rewards program designed to connect with consumers in virtual spaces. The company’s Web3 Loyalty Engagement Solution is designed to help brands reach customers via programs such as “gamified...
December 14, 2023
Lolli has raised $8 million to expand its bitcoin/cashback rewards program. Co-founder and CEO Alex Adelman told TechCrunch Thursday (Dec. 14) that the new financing — bringing its total funding to...
