Millennials news and trends

Young Consumers Turn to Credit to Manage Spending

April 23, 2024
58% of Gen Z Shoppers Prefer Debit Cards for Online Shopping 
eCommerce // April 23, 2024

Few things must be as frustrating to an eCommerce merchant as cart abandonment. But, as PYMNTS Intelligence found in compiling its “How Preferred Payment Availability Can Reduce Cart Abandonment” report in a collaboration with Adobe, merchants shouldn’t take cart abandonment personally. Our data reveals that millennials...

Gen Z Shoppers Want Things, Not Experiences
Consumer Insights // April 22, 2024

As consumers save for big purchases, Gen Z is proving to be the only generation that would rather save up for an object they will get to keep than an experience that will make a memory, PYMNTS Intelligence research finds. By the Numbers The new...

From Heineken’s Dumb Phone to T-Pain, ’00s Make a Comeback
Retail // April 20, 2024

From the rise of social networking to a more fractured media landscape to the integration of artificial intelligence (AI) into daily life, the world looks very different now than it did in the ’00s, and brands are seizing on the opportunity to harken back to...

60% of New Amex Accounts Are Opened by Gen Z, Millennials
Earnings // April 19, 2024

Younger, affluent consumers are showing notable resilience when it comes to spending on experiences and travel — and using their credit cards to do so. To that end, Amex said Friday (April 19) that the majority of its account openings have been from Gen Z...

Interviews & Exclusives
Gen Z Shoppers Want Things, Not Experiences

April 22, 2024
As consumers save for big purchases, Gen Z is proving to be the only generation that would rather save up for an object they will get to keep than an experience that will make a memory, PYMNTS Intelligence research finds. By the Numbers The new PYMNTS Intelligence study, “New Reality Check: The Paycheck-to-Paycheck Report – […]

Brand Sites Suffer as Consumers Browse but Do Not Buy

April 12, 2024
Consumers make many choices when shopping, and perhaps no decision is more important than whether to complete a purchase. But in the world of eCommerce, cart abandonment — where shoppers...

Boomers Lead Trend Toward Paying for Necessities With Subscriptions

April 08, 2024
When you think of subscriptions, an array of products and services likely come to mind.  From streaming services to pet foods to coffee pods to yoga classes, consumers of all...

Got Leather? Almost a Third of Consumers Prefer Carrying Physical Wallet

April 03, 2024
Digital wallets — Apple Pay, Google Wallet, PayPal and more — give consumers a secure, convenient and contactless way to pay for purchases online and in person. Because they store credit- and debit-card...

Quick Reads
Younger Consumers Less Likely to Use Credit Cards

December 28, 2023
The younger the consumer, the less likely they are to use credit cards. Only 42% of Generation Z consumers and 62% of millennials said they used a credit card in the last 90 days, according to “The Credit Economy: How Younger Consumers Make Credit Decisions,” a PYMNTS and i2c collaboration. Those percentages are higher among […]

Visa: Americans Keep Traveling Despite Rising Costs

November 28, 2023
Rising costs haven’t stamped out the travel bug for Americans, a new Visa survey shows. The new edition of the Visa Global Travel Intentions Study, released Tuesday (Nov. 28), shows that while...

Nearly 3 in 4 Shoppers Rely on Installment Plans to Control Holiday Spending

October 10, 2023
Accounting for nearly 20% of annual retail sales, the holiday season, which spans November and December, is a critical period for both merchants and consumers.  For consumers, installment plans, including...

Citcon Unveils BNPL Option for eCommerce Clients

September 26, 2023
Citcon has teamed up with Cash App Pay and AfterPay to offer new payment options to eCommerce businesses. “By leveraging both Cash App Pay and Afterpay’s popular “Buy Now, Pay Later” service, merchants will be...