Millennials news and trends

Meet the DINKWADs, HENRYs and Elder Millennials Spending Their Own Way

October 03, 2026
elder-millennials-economy-retail
5 Ways Millennials’ Cash-Flow Habits Are Shaping Payments
Consumer Insights // September 24, 2026

Millennials’ financial lives are shaping how they receive, spend and manage money, creating new opportunities for payment providers to make transactions faster and more useful. About 7 in 10 millennials have lived paycheck to paycheck in each year from 2020 through 2025, according to the...

Younger Cardholders Tell Issuers What Would Get Them to Use Their Cards More
Artificial Intelligence // September 21, 2026

Issuers can invest in faster, more precise credit decisions, but those improvements alone may not persuade customers to change how they pay. Cardholders need to see a benefit they can understand and trust, whether that means choosing how to repay a purchase, receiving credit terms...

41% of Millennials Use ChatGPT for Product Discovery
Artificial Intelligence // September 08, 2026

Millennial shopping is producing a split between where buying decisions begin and where purchases ultimately happen. The PYMNTS Intelligence report “The Millennial Shopping Map: How AI, Search and Stores Compete Before Checkout” found in July that Google remains the most widely used product-discovery tool among...

Banks Built for Paychecks Meet the Cash Flow Generation
Consumer Finance // August 17, 2026

For much of the past century, banking products evolved around the regular paycheck. But findings in the August 2026 edition of The Millennial Playbook, a report by PYMNTS Intelligence, reveal that as work becomes more fragmented, simply holding the checking account may become less valuable...

Interviews & Exclusives
5 Ways Millennials’ Cash-Flow Habits Are Shaping Payments

September 24, 2026
Millennials’ financial lives are shaping how they receive, spend and manage money, creating new opportunities for payment providers to make transactions faster and more useful. About 7 in 10 millennials have lived paycheck to paycheck in each year from 2020 through 2025, according to the August 2026 PYMNTS Intelligence report “The Cash Flow Generation: How […]

41% of Millennials Use ChatGPT for Product Discovery

September 08, 2026
Millennial shopping is producing a split between where buying decisions begin and where purchases ultimately happen. The PYMNTS Intelligence report “The Millennial Shopping Map: How AI, Search and Stores Compete...

Banks Built for Paychecks Meet the Cash Flow Generation

August 17, 2026
For much of the past century, banking products evolved around the regular paycheck. But findings in the August 2026 edition of The Millennial Playbook, a report by PYMNTS Intelligence, reveal...

23% of Bridge Millennials Use 4 or More Financial Coping Tactics

June 30, 2026
Rising costs are pushing younger consumers to work harder at money management, even as fewer Americans say their coping strategies are actually helping. That is one of the clearest takeaways...

Quick Reads
American Express Targets Gen Z With ‘New Level’ of Platinum Cards

June 16, 2025
American Express is readying what it says is its largest-ever investment in updating its cards. The company announced Monday (June 16) that it was planning a “refresh” to its U.S. consumer and business Platinum cards, without offering details about the planned changes. More information will be released this fall, the announcement added. “Platinum Card benefits and services resonate […]

Millennials Forgo Homeownership and Boost Rent-to-Build Market

December 11, 2024
With homeownership increasingly out of reach, many millennials are turning to high-end rentals. Developers are in a hurry to meet that demand even if it means constructing fewer homes to...

Amex Courts Gen Z and Millennial Diners With Gold Card Updates

July 25, 2024
American Express is hoping to attract younger consumers with its latest card update. Amex on Thursday (July 25) announced a new version of its Consumer Gold Card, offering new credits for restaurant spending....

Gen Z Wants to Meet Their Soul Mates in Person, Not Online

June 28, 2024
Dating events have reportedly become increasingly popular among young people as they seek alternative ways to meet people in a world once dominated by dating apps. Attendance at dating and singles...