Millennials news and trends

Gen Z’s Spending Power Gives Issuers a Holiday Boost

October 20, 2025
2 young women holiday shopping
Nearly 70% of Millennials Say Gen AI Helps Them Work Smarter, Not Harder
artificial intelligence // October 20, 2025

The emerging divide over generative AI isn’t simply generational. It’s about how much people trust technology to make judgment calls once reserved for humans. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...

American Express: Gen Z and Millennials Represent 36% of Card Spend
Earnings // October 17, 2025

American Express posted third-quarter earnings results Friday (Oct. 17) that indicated strong growth in card spending, particularly among consumers in the Generation Z and millennial cohorts. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

37% of Millennials Pay for Both Amazon and Walmart Subscriptions
Subscriptions // September 23, 2025

For years, retail watchers assumed Amazon Prime and Walmart+ were competing head-to-head for consumer loyalty. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Millennials, Not Gen Z, Are Defining the Gen AI Era
artificial intelligence // September 12, 2025

As generative artificial intelligence (AI) reshapes how Americans work, shop and communicate, one generation isn’t just keeping pace, they’re pushing the frontier. Millennials, not the digital-native Gen Z, are the most enthusiastic adopters of AI in the workplace, using it to boost productivity and streamline...

Interviews & Exclusives
Nearly 70% of Millennials Say Gen AI Helps Them Work Smarter, Not Harder

October 20, 2025
The emerging divide over generative AI isn’t simply generational. It’s about how much people trust technology to make judgment calls once reserved for humans. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS […]

37% of Millennials Pay for Both Amazon and Walmart Subscriptions

September 23, 2025
For years, retail watchers assumed Amazon Prime and Walmart+ were competing head-to-head for consumer loyalty. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Millennials, Not Gen Z, Are Defining the Gen AI Era

September 12, 2025
As generative artificial intelligence (AI) reshapes how Americans work, shop and communicate, one generation isn’t just keeping pace, they’re pushing the frontier. Millennials, not the digital-native Gen Z, are the...

Credit Card Loyalty Shifts as Millennials Prioritize Value Over Gimmicks

August 06, 2025
Generation Z and millennial consumers are rewriting the rules of engagement when it comes to credit cards. Get the Full Story Complete the form to unlock this article and enjoy...

Quick Reads
American Express Targets Gen Z With ‘New Level’ of Platinum Cards

June 16, 2025
American Express is readying what it says is its largest-ever investment in updating its cards. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing […]

Millennials Forgo Homeownership and Boost Rent-to-Build Market

December 11, 2024
With homeownership increasingly out of reach, many millennials are turning to high-end rentals. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Amex Courts Gen Z and Millennial Diners With Gold Card Updates

July 25, 2024
American Express is hoping to attract younger consumers with its latest card update. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Gen Z Wants to Meet Their Soul Mates in Person, Not Online

June 28, 2024
Dating events have reportedly become increasingly popular among young people as they seek alternative ways to meet people in a world once dominated by dating apps. Get the Full Story Complete...