Nearly two decades ago, Disney debuted its “Smart House” movie in which a young boy wins a computerized home. At the time, it may have felt like making requests to home items were out of the ordinary and very futuristic. Today, with the advancements made by...
If you tell Siri, “You’re fired,” she’ll come back with a quavering protest: “But, but…” That feeble protest may be the best Apple can offer as Amazon’s Alexa gets smarter and smarter and Google rolls out its voice-controlled assistant to the iPhone, an advancement announced...
Good news for those disappointed to see that Samsung’s Bixby didn’t debut last month alongside the Galaxy S8. The wait may soon be over. While Samsung’s announced time frame for Bixby’s arrival in the U.S. was a vague “later this spring,” a number of various...
Two voice-activated giants have made themselves clear: No ads until we say so. The first was a major media story. Google had to step and disable activation after Burger King leveraged Google Home’s wake words in a TV ad. Google very quickly put a stop...
April 18, 2017
Ready or not, here they come … marketers, that is. Everyone’s itching to get on the smart speaker monetization train. Burger King — rather than wait for Google to roll out advertising options — recently took matters into its own hands by leveraging the “dollhouse method.” In a TV spot, Burger King directly addressed Google Homes across America: […]
April 07, 2017
Amazon’s Alexa sits comfortably in the top voice-enabled software spot, taking some time to pay attention to the small things. Elsewhere, challengers leverage their strengths to prepare to knock Amazon down...
