Siri news and trends

Report: Apple Vision Pro Managers Taking Lead of Siri Revamp
Apple // April 22, 2025

Apple’s work on Siri will reportedly be led by managers who developed Vision Pro. Vision Pro creator Mike Rockwell, who is the new Siri engineering chief, is bringing members of the Vision Pro management team to Siri, replacing or demoting previous managers of the voice...

Apple to Tap User Data for LLM Training
Apple // April 14, 2025

Apple is planning to analyze user data to improve its large language model (LLM) software while upholding user privacy. The company has been using synthetic data to train its artificial intelligence (AI) models but has found that method to be ineffective, Apple wrote in a...

Apple’s AI Delays Lead to False Advertising Lawsuit
Apple // March 23, 2025

Apple has been sued for false advertising due to its delayed artificial intelligence (AI) rollout. As Axios reported, the proposed class action suit, filed last week in federal court, seeks unspecified damages for customers who purchased Apple products outfitted with the company’s AI capabilities, dubbed...

Apple’s Product Roadmap Reportedly Includes Camera-Equipped Watch
Apple // March 23, 2025

Apple is reportedly working on a new version of its Watch that includes a camera. As Bloomberg News reported Sunday (March 23), the camera would help the watch see the outside world and use artificial intelligence (AI) to provide relevant information. These watches are likely...

Interviews & Exclusives
Apple’s Siri: Once a Pioneer, Now an AI Laggard

March 20, 2025
When Apple’s artificial intelligence (AI) assistant, Siri, debuted in 2011, it was revolutionary for giving users the ability to “talk” to their smartphone. Siri’s capabilities were made possible by machine learning, which was state of the art at the time. Today, Siri lags behind competitors such as Amazon’s Alexa, Google’s Gemini for Android devices, and […]

Siri’s Original Co-Designer Says Apple’s ‘Fear of Not Being Perfect’ Hampers Siri Revamp

March 07, 2025
In 2011, Apple debuted Siri, the world’s first digital assistant embedded in a smartphone. It was revolutionary in its functionality and technology. For the first time, users could talk to...

The Rise Of The QSR Rewards Aggregator

July 26, 2019
Mobile order-ahead is showing no signs of slowing down, with restaurant delivery expected to grow three times faster than dine-in between 2018 and 2023. In fact, a National Restaurant Association...

NEW DATA: What’s Driving $230B In Commuter Commerce?

January 07, 2019
What makes the daily drive miserable for millions of commuters? Yes, there’s the traffic snarls, obnoxious motorists and boredom. However, for a significant share of commuters who drive their own...

Quick Reads
Report: Apple Removes Robotics Unit From Purview of AI Chief

April 24, 2025
Apple is reportedly making another organizational change as it aims to accelerate the development of its artificial intelligence (AI) offerings. The company will remove its “secret robotics unit” from the purview of its AI chief, John Giannandrea, weeks after doing the same with its Siri voice assistant in March, Bloomberg reported Thursday (April 24), citing […]

Report: Apple Vision Pro Managers Taking Lead of Siri Revamp

April 22, 2025
Apple’s work on Siri will reportedly be led by managers who developed Vision Pro. Vision Pro creator Mike Rockwell, who is the new Siri engineering chief, is bringing members of...

Apple to Tap User Data for LLM Training

April 14, 2025
Apple is planning to analyze user data to improve its large language model (LLM) software while upholding user privacy. The company has been using synthetic data to train its artificial...

Apple’s AI Delays Lead to False Advertising Lawsuit

March 23, 2025
Apple has been sued for false advertising due to its delayed artificial intelligence (AI) rollout. As Axios reported, the proposed class action suit, filed last week in federal court, seeks...