Virtual Assistant news and trends

Amazon Beta Launches Generative AI Shopping Assistant Rufus
Amazon Innovations // February 01, 2024

Amazon has beta launched a new generative artificial intelligence (AI)-powered shopping assistant.  Dubbed “Rufus,” the assistant is now available to a small subset of customers using the Amazon mobile app and will be rolled out to more customers in the U.S. in the coming weeks, the...

Firework Unveils AI-Powered Virtual Shopping Assistant
Artificial Intelligence // January 10, 2024

Firework, a video commerce and engagement platform, has unveiled an artificial intelligence (AI)-powered virtual shopping assistant for eCommerce merchants. Dubbed AVA (AI Virtual Assistant), the assistant takes the form of a digital human avatar that uses Firework’s proprietary large language model (LLM) to transform eCommerce...

Amazon Puts Alexa Under Microscope in Cost-Cutting Review
Retail // November 10, 2022

Amazon is evaluating its Alexa business as the company joins other Big Tech firms in making cost-cutting measures in the face of an economic downturn. That’s according to a report Thursday (Nov. 9) by the Wall Street Journal, which cites internal Amazon documents that show...

BofA Virtual Assistant Erica Surpasses 1B Interactions
artificial intelligence // October 12, 2022

Bank of America announced Wednesday (Oct. 12) that its virtual financial assistant Erica has surpassed 1 billion interactions with clients. “Erica is the definition of how Bank of America is delivering personalization and individualization at scale to our clients,” David Tyrie, the bank’s Chief Digital...

Interviews & Exclusives
Connected Fitness: Whoop Brings AI-Driven Virtual Coaching Into Wearables Category

February 05, 2024
This year, the connected wearables market will account for more than 504 million units, ranging from smartwatches to fitness trackers to earwear, according to market intelligence firm IDC. Looking to bring artificial intelligence (AI) into a more active role in the category is Whoop, a fitness tracking firm that uses a training watch powered by an AI-driven […]

Why Context Makes Virtual Assistants Smart Digital Bankers

October 30, 2018
AI and ML-powered services can help fight banking fraud. However, to layer the tech into viable solutions to assist customers with banking, robo-advisors need to truly become “smart,” intuitive —...

TRENDING: Allstate’s AI-Assisted Approach To Disaster Relief

September 21, 2018
Governments may not be known for keeping up with cutting-edge technology, but that doesn’t mean they don’t take note of the trends — especially when it comes to tools for...

Is AI’s Next Evolution To Digital Humans?

February 27, 2018
What would you do if you met a digital human? It is not an idle question, nor are we asking how you would handle yourself if you suddenly landed in...

Quick Reads
Amazon Beta Launches Generative AI Shopping Assistant Rufus

February 01, 2024
Amazon has beta launched a new generative artificial intelligence (AI)-powered shopping assistant.  Dubbed “Rufus,” the assistant is now available to a small subset of customers using the Amazon mobile app and will be rolled out to more customers in the U.S. in the coming weeks, the company said in a Thursday (Feb. 1) blog post.  Rufus is […]

Firework Unveils AI-Powered Virtual Shopping Assistant

January 10, 2024
Firework, a video commerce and engagement platform, has unveiled an artificial intelligence (AI)-powered virtual shopping assistant for eCommerce merchants. Dubbed AVA (AI Virtual Assistant), the assistant takes the form of...

Amazon Puts Alexa Under Microscope in Cost-Cutting Review

November 10, 2022
Amazon is evaluating its Alexa business as the company joins other Big Tech firms in making cost-cutting measures in the face of an economic downturn. That’s according to a report...

BofA Virtual Assistant Erica Surpasses 1B Interactions

October 12, 2022
Bank of America announced Wednesday (Oct. 12) that its virtual financial assistant Erica has surpassed 1 billion interactions with clients. “Erica is the definition of how Bank of America is...