Mattel news and trends

Parents Are Buying Their Kids Experiences, Not Toys
Retail // April 24, 2024

Toy and game companies are seeing sales declines, as parents opt to spend on making memories for their children rather than on new products for them. Toys and entertainment giant Mattel, for instance, reported in its first-quarter 2024 financial results Tuesday (April 23) that net...

‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
Retail // March 12, 2024

Even though Hollywood’s incarnation of Barbie took home just one Academy Award this week, the famous figurine is well positioned for another year of solid sales. As PYMNTS reported, Mattel, the company behind Barbie, happily credits the doll — and her cinematic doppelganger — for helping drive the...

Dove Makes Sure Pop-Up Bubble Hasn’t Popped 
Retail // February 17, 2024

The pop-up shop may not be the novel trend it once was, but brands are still using the buzz-generating model to create real-world connections with customers without the cost and commitment of opening longer-term stores. One of the ways brands are looking to create these...

From Real-Time Home Sales to Virtual Realms: Brands Ride the Super Bowl Wave
Retail // February 10, 2024

As Super Bowl weekend has consumers across the United States focused on one thing, brands and retailers are going all out to seize the opportunity to capture shoppers’ attention. According to the NFL, 200 million people watched last year’s Super Bowl, 60% of the U.S....

Quick Reads
Gap Up 10% as New CEO Richard Dickson Brings Hope for Turnaround

August 22, 2023
Gap has a new CEO, Richard Dickson, beginning Tuesday (Aug. 22), in a move that reportedly signals renewed optimism for the company.  Dickson’s appointment has sparked investor confidence, with shares of the specialty apparel company gaining 10% since the move was announced on July 26, the Wall Street Journal (WSJ) reported Tuesday. Gap has seen a decline in shares over the […]

Gap Appoints Mattel Veteran Richard Dickson as President and CEO

July 26, 2023
Specialty apparel company Gap has appointed Mattel veteran Richard Dickson as its president and CEO, effective Aug. 22. Dickson is currently president and chief operating officer at global toy company Mattel, where he “restored the company...

‘Barbenheimer’ Gives Theater Owners a $235 Million Dream Weekend

July 23, 2023
“Barbie” is the queen of the box office, giving theaters their best opening weekend since 2019. Director Greta Gerwig’s film based on Mattel’s most famous toy took in $155 million...

Mattel to Launch P2P Virtual Collectibles Marketplace

April 20, 2023
Toymaker Mattel is turning its virtual platform into a peer-to-peer (P2P) marketplace for collectors. The company announced the forthcoming update in a Thursday (April 20) press release, saying the Mattel...