If one theme connected fourth-quarter earnings calls across consumer packaged goods companies and discretionary brands, such as toymakers, it was the emergence of a consumer economy defined by prioritization rather than a full-fledged pullback. Executives outlined purchasing behavior shaped by sharper value sensitivity, selective trade-offs...
Retailers have begun stocking up on toys and games ahead of the holiday shopping season, having seen growing demand from consumers, Mattel Chairman and CEO Ynon Kreiz said Tuesday (Oct. 21) during the company’s third quarter earnings call. Mattel’s U.S. business was challenged in the...
An uncertain trade environment impacted Mattel’s sales in the U.S. in the second quarter, executives said Wednesday (July 23). The toy and family entertainment company saw a 16% year-over-year drop in sales in North America, partially offset by a 7% increase in its international business, according...
Hot Wheels and Barbie’s Dreamhouse just got a software update. Mattel, the toy giant that has been shaping childhoods for generations, announced in a June 12 press release a headline-grabbing partnership with OpenAI. The plan is to bake artificial intelligence into the DNA of Mattel’s...
February 13, 2026
If one theme connected fourth-quarter earnings calls across consumer packaged goods companies and discretionary brands, such as toymakers, it was the emergence of a consumer economy defined by prioritization rather than a full-fledged pullback. Executives outlined purchasing behavior shaped by sharper value sensitivity, selective trade-offs and measured decision-making. Households continue to engage across essential and […]
August 05, 2026
Toy-based films and adult collectors helped drive Mattel’s growth in the second quarter, Mattel Chairman and CEO Ynon Kreiz said during a Tuesday (Aug. 4) earnings call. Mattel’s net sales were 10% year over year in the second quarter, the global play and family entertainment company reported in a Tuesday press release. “As it relates to the global toy industry, […]
October 21, 2025
Retailers have begun stocking up on toys and games ahead of the holiday shopping season, having seen growing demand from consumers, Mattel Chairman and CEO Ynon Kreiz said Tuesday (Oct....
July 23, 2025
An uncertain trade environment impacted Mattel’s sales in the U.S. in the second quarter, executives said Wednesday (July 23). The toy and family entertainment company saw a 16% year-over-year drop in...
June 12, 2025
Mattel reportedly teamed with OpenAI to weave artificial intelligence into its products. The toymaker, whose brands include Barbie and Hot Wheels, signed a deal to use OpenAI’s tools and could...