Holiday Shopping news and trends

Amazon Uses Healthcare and Banking to Woo More Holiday Workers
Personnel // October 20, 2026

Amazon will begin offering seasonal workers health coverage to attract more workers for the holiday shopping season. The eCommerce giant made that announcement Tuesday (Oct. 20) as it began its annual holiday recruitment effort, aiming to hire 300,000 workers for the season, 50,000 more than...

Conversational AI Becomes New Front Door for Holiday Shopping
Retail // December 12, 2025

The traditional holiday shopping journey, a linear path of keyword searches, doom-scrolling and multi-step checkouts, is being dismantled in real-time. This season is seeing the rise of agentic commerce, where AI not only suggests products but also actively intermediates transactions. Retailers expect AI-assisted commerce to...

American Express Reports 9% Increase in Consumer Spending Around Thanksgiving
Retail // December 10, 2025

Consumer retail spending from the week before Thanksgiving through Cyber Monday (Dec. 1) was up 9% year over year, American Express Chairman and CEO Stephen J. Squeri said Wednesday (Dec. 10). Among the company’s Platinum cardholders, spending was up 13%, Squeri said during a discussion...

The Gen X Factor in This Year’s Holiday Shopping Equation
Consumer Insights // December 08, 2025

Gen Xers, the powerhouse of the U.S. consumer economy, are cutting back amid current financial challenges, a move that may already be impacting holiday spending. More than eight in 10 (84%) of these consumers aged roughly 45–60 report facing financial challenges, and only 16% report...

Interviews & Exclusives
The Gen X Factor in This Year’s Holiday Shopping Equation

December 08, 2025
Gen Xers, the powerhouse of the U.S. consumer economy, are cutting back amid current financial challenges, a move that may already be impacting holiday spending. More than eight in 10 (84%) of these consumers aged roughly 45–60 report facing financial challenges, and only 16% report no concerns, according to data from the latest edition of […]

78% of Shoppers Worry About Holiday Fraud Surge

December 08, 2025
A recent PYMNTS Intelligence report finds that retailers will enter this year’s peak shopping season defending themselves on more fronts than ever before. The report, Securing the Season: Fighting Fraud Without...

5 Things ChatGPT Said Will Make the Holiday Shopping Gift List

November 28, 2025
Ahead of the holiday rush, we asked ChatGPT to predict how the 2025 holiday shopping season will unfold. The model identified five clear trends in spending categories, shopping channels, payment...

Ulta, Old Navy and Mercari Rise in Holiday Shopping App Usage

November 03, 2025
Who’s going to win the digital wallet for the holidays? It was a question we asked as November started. A quick check of the PYMNTS app provider shopping rankings for...

Quick Reads
Walmart Turns Black Friday Into 3-Part Shopping Event

October 26, 2026
Walmart has announced what it calls “three major holiday shopping events” for Black Friday and Cyber Monday. “Walmart research shows that 60% of shoppers say the price of gifts and holiday purchases affects how they feel about the season, while 70% say lower prices would make holiday shopping easier,” the company said in its announcement […]

Amazon Uses Healthcare and Banking to Woo More Holiday Workers

October 20, 2026
Amazon will begin offering seasonal workers health coverage to attract more workers for the holiday shopping season. The eCommerce giant made that announcement Tuesday (Oct. 20) as it began its...

American Express Reports 9% Increase in Consumer Spending Around Thanksgiving

December 10, 2025
Consumer retail spending from the week before Thanksgiving through Cyber Monday (Dec. 1) was up 9% year over year, American Express Chairman and CEO Stephen J. Squeri said Wednesday (Dec....

Google Chrome Enables Autofill of Loyalty Card Numbers and Travel Details

December 05, 2025
Google is adding four new features to the autofill function of its Chrome browser that it said will streamline checkout for gifts or travel during the holiday season. These improvements...