Ecommerce news and trends

Pinterest: Consumers Will Adopt Social Commerce If It’s Easy

April 30, 2024
TikTok Shop Marks 500,000+ Merchants in the US
Social Commerce // April 30, 2024

TikTok saw its U.S. eCommerce merchant base more than double at the end of 2023. The social media platform says TikTok Shop had more than 500,000 merchants selling to American users at the close of last year, according to a Tuesday (April 30) report by Bloomberg News, citing...

When Consumers Buy Electronics, Online Marketplaces Beat Physical Stores
eCommerce // April 30, 2024

Typically, consumers’ preferred purchasing channel remains the physical store, but when it comes to buying electronics, shoppers turn to third-party marketplaces for affordability and convenience. By the Numbers The new PYMNTS Intelligence report “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces” drew from...

Grocery Shoppers Across Continents Demand Personalized Rewards
Loyalty & Rewards // April 30, 2024

No matter which side of the Atlantic they are on, grocery shoppers want loyalty programs with smarter, more relevant messaging, and merchants across the United Kingdom and the United States are rising to meet this demand. U.K. grocery giant Tesco, for its part, is looking to drive rewards adoption...

LTK Adds New, Longer-Format Videos to Commerce Platform for Creators
Social Commerce // April 30, 2024

LTK now offers new, longer-format videos on its commerce platform for creators. The company has also added a new Products Tab and Link Optimization technology, LTK said in a Tuesday (April 30) press release. “We continue to invest in improving our tech and designing experiences...

Interviews & Exclusives
When Consumers Buy Electronics, Online Marketplaces Beat Physical Stores

April 30, 2024
Typically, consumers’ preferred purchasing channel remains the physical store, but when it comes to buying electronics, shoppers turn to third-party marketplaces for affordability and convenience. By the Numbers The new PYMNTS Intelligence report “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces” drew from a study of more than 3,500 U.S. consumers to understand […]

Young Consumers Make Next-Level Purchases From In-Video-Game Stores

April 30, 2024
Many gamers are open to making purchases while they explore their favorite virtual worlds, and retailers are seizing on the opportunity. Most recently, Walmart launched a store within the world of Roblox Monday (April 29) where...

Simplicity Defines the Small Business Online Payments Playbook

April 29, 2024
Moving a business online can be rewarding as enterprises reach broader audiences, sometimes global in scope, and expand their revenue opportunities with online payments. But challenges persist, whether it’s a...

Walmart Gives Online Shoppers VIP Treatment to Compete With Amazon

April 25, 2024
As Walmart looks to speed its digital transformation in an effort to shrink the eCommerce gap between itself and rival Amazon, the retailer is giving digital shoppers exclusive access to get them...

Quick Reads
TikTok Shop Marks 500,000+ Merchants in the US

April 30, 2024
TikTok saw its U.S. eCommerce merchant base more than double at the end of 2023. The social media platform says TikTok Shop had more than 500,000 merchants selling to American users at the close of last year, according to a Tuesday (April 30) report by Bloomberg News, citing the company’s first TikTok Shop Safety Report. Overall, TikTok Shop […]

LTK Adds New, Longer-Format Videos to Commerce Platform for Creators

April 30, 2024
LTK now offers new, longer-format videos on its commerce platform for creators. The company has also added a new Products Tab and Link Optimization technology, LTK said in a Tuesday...

Swap Raises $9 Million to Launch Global eCommerce Platform

April 30, 2024
Swap has raised $9 million in a Series A round to launch its global eCommerce platform designed to facilitate cross-border shipments. The new Swap Global will enable the company to help...

Mastercard and PrestaShop to Deploy Click to Pay in Europe

April 29, 2024
ECommerce solution provider PrestaShop has partnered with Mastercard to offer Click to Pay in Europe. The Click to Pay functionality will be integrated into the PrestaShop platform for merchants based...