When Amazon announced the launch of Alexa for Shopping in May, the company made this personalized AI assistant available to customers in the United States, PYMNTS reported at the time.
Amazon said at the time that Alexa for Shopping combines the company’s AI shopping assistant Rufus and voice assistant Alexa+ to create an AI assistant that can find products, compare products, provide personalized recommendations, track prices, buy items at the user’s target price, reorder items, and grow more personalized and helpful with each conversation.
Now, according to a Friday update to its original announcement, Amazon has expanded the international availability of Alexa for Shopping. The AI assistant is available in full in 13 countries, including the U.S., the United Kingdom, Germany, France, Italy, Spain, Canada, Japan, India, Brazil, Mexico, Austria and Australia. It is also available in beta in the United Arab Emirates and Turkey, per the update.
Amazon announced Nov. 6 that it had begun giving select customers the option to text Alexa for Shopping for assistance in their product searches, PYMNTS reported at the time.
The company said that with this option, when Alexa receives a request via text from a user, the AI assistant gets to work finding products, building a shopping cart, making purchases and providing delivery updates.
At that time, Amazon said it had begun rolling out this ability to a select group of customers in the U.S. by invitation only, though the company planned to extend it to millions of additional users in the weeks ahead.
Now, according to a Friday update to the original announcement, Amazon said the ability to shop by text with the AI assistant is “widely available to all Alexa for Shopping customers.”
The PYMNTS Intelligence report “Will the 2026 Shopping Season Go Agentic?“ found that 59% of AI-assisted purchases are completed at Amazon.
