Cover for the September 2026 PYMNTS Intelligence Agentic Commerce Report. Discover how agentic shopping could transform pricing, checkout and digital commerce as consumers and merchants embrace AI-powered shopping.

Holiday Shopping Goes Agentic as Amazon Grabs the Lead

Will the 2026 Shopping Season Go Agentic?

Nearly 132 million Americans have bought something with help from AI, yet 59% of AI-assisted purchases still end at Amazon. New PYMNTS Intelligence data shows why product discovery is changing faster than checkout.

Inside the September Report

  • AI has won a place in product discovery, but consumers still control the purchase. Nearly 132 million U.S. adults have bought a retail product with AI’s help.
  • Amazon holds a powerful lead when AI research turns into a sale. Consumers also place far more trust in wallets, banks and card networks than in AI platforms.
  • Merchants expect agentic commerce to become a paid sales channel, but many feel unprepared to connect with AI platforms or agent networks.

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