Changes in Grocery Shopping Habits and Perception
7.2% of US Consumers Buy Groceries Online
Brick-and-mortar grocery took a hit during the pandemic, and consumers aren’t looking back. “Changes in Grocery Shopping Habits and Perceptions” examines the grocery shopping habits of 2,426 U.S. consumers to understand who is swapping shopping in the store to shopping exclusively online for groceries.
Inside the February Report
- 62%: Share of shoppers who cite convenience as a reason for choosing digital channels to purchase their groceries
- 52%: Share of consumers who say deals or benefits led them to use digital channels for their grocery shopping
- 42%: Share of millennial shoppers who cite convenience as the top motivator for their use of digital channels
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