How Consumers Decide Which Credit Card to Pay With

Inside the May Study

• One in four cardholders strategically rotate their credit cards when shopping to maximize their rewards, calculating in advance which card they will use to maximize their benefits.
• Consumers with premium cards are more than twice as likely to take advantage of card-linked offers compared to consumers with no-fee cards.
• Premium reward offerings are more likely than cash referral bonuses to prompt a cardholder to recommend their card to others.