Focus on Europe
Italy and Spain Lead European Demand for All-in-One App
PYMNTS Intelligence’s latest study of 10,885 consumers across key global markets reveals growing demand for an all-in-one app that tackles banking, shopping and personal tasks. More than 38% of consumers in Europe want a unified digital solution to manage their lives, and the report details why security is key to unlocking the region. Read more in “The Global Appeal of an Everyday App: Focus on Europe.”
Inside the September Study
- 33%: Share of U.K. consumers emphasizing the importance of two-factor authentication or passkey when logging in to an everyday app
- 31%: Portion of consumers in Europe who say reputation is crucial in trusting an everyday app provider
- 36%: Share of consumers who would trust PayPal to offer an everyday app
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