Inspiring Trust In The New Digital Economy

Inspiring Trust In The New Digital Economy

A huge portion of the roughly 99 million consumers who shifted to digital during the COVID-19 pandemic plan to steer clear of stores after the pandemic ends. Which site features are winning hearts and minds for eCommerce merchants? PYMNTS surveyed a census-balanced panel of nearly 2,500 consumers to learn how eCommerce merchants are inspiring trust in a digital-first economy and uncovering steps they can take to transform first-time buyers into loyal customers.

A PYMNTS special report

Inside the September report:

  • 14 percent: Share of consumers who say providing positive overall shopping experiences is the most important thing eTailers can do to inspire their trust
  • 17 percent: Portion of consumers who say that strong data security policies are the most important feature eTailers can provide to earn their trust
  • 20 percent: Share of consumers for whom visual and social cues are most important features for helping build trust in eTailers

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