Toys news and trends

‘Barbie’ Came up Short at the Oscars, but the Brand Can Outperform in 2024
Retail // March 12, 2024

Even though Hollywood’s incarnation of Barbie took home just one Academy Award this week, the famous figurine is well positioned for another year of solid sales. As PYMNTS reported, Mattel, the company behind Barbie, happily credits the doll — and her cinematic doppelganger — for helping drive the...

Hasbro Cuts Costs, Emphasizes Core Products as Toy Sales Dip
Retail // February 27, 2024

In a bid to navigate through tough times, Hasbro is sharpening its focus on cutting costs to revive its toy and game business. Despite a challenging year that saw a 15% drop in revenue to $5 billion, the company is determined to save money to...

Barbie’s New Role: Picking up Mattel’s Toy Sales 
Retail // October 26, 2023

In the playful world of toys, Mattel wound up its engines and announced a 9% increase in its third-quarter 2023 net sales, reaching $1.92 billion, with Barbie being the star of the show, alongside Hot Wheels.  Mattel observed a rise in global gross billings, with...

Lego Builds Sales as Fans Seek More Complicated Sets
Retail // March 08, 2023

Demand for larger, more complex sets helped Lego stand out among toymakers in 2022. The Danish firm announced in its annual report Tuesday (March 7) that it “significantly” outpaced the broader toy market, venue in 2022 jumped 17% to around $9.28 billion. The company attributed...

Quick Reads
Hasbro Cuts Costs, Emphasizes Core Products as Toy Sales Dip

February 27, 2024
In a bid to navigate through tough times, Hasbro is sharpening its focus on cutting costs to revive its toy and game business. Despite a challenging year that saw a 15% drop in revenue to $5 billion, the company is determined to save money to reinvest in its core offerings, The Wall Street Journal reported […]

Lego Builds Sales as Fans Seek More Complicated Sets

March 08, 2023
Demand for larger, more complex sets helped Lego stand out among toymakers in 2022. The Danish firm announced in its annual report Tuesday (March 7) that it “significantly” outpaced the...

‘Kids at Heart’ Account for 60% of Toy Sale Growth

December 19, 2022
Kids aren’t the only ones excited by a toy sale. One-quarter of the toys sold each year are going to adults, CNBC reported Monday (Dec. 19), citing a study by...

Build-A-Bear Says Consumers Seek Emotional Connection With Brands

November 30, 2022
Offering engaging customer experiences is proving to be a profitable business model for Build-A-Bear Workshop. The company achieved record third-quarter earnings results, with revenues up 9.9% year over year during...