Amazon reportedly started polling influencers about product testimonials they’ve posted on social media. The questionnaires, sent to influencers and dealing with reviews appearing on YouTube, TikTok and Instagram are a sign Amazon is getting more serious about targeting paid reviews, Bloomberg reported Wednesday (Dec. 11)....
Alphabet held its quarterly earnings call today (Oct. 29) and like the past few such events the content was more about AI than it was about earnings. But then again, that’s exactly what the company is aiming for. It wants the company’s products, from Google...
Instacart says it is expanding its advertising partnership with streaming TV platform Roku. As the food delivery company noted in a news release Wednesday (Oct. 9), Roku and Instacart have been collaborating since last year to offer advertisers insights to gauge the impact of TV...
Artificial intelligence datasets form the bedrock of modern systems. As tech giants and researchers push the boundaries of machine capabilities, the data they use quietly shapes the future of technology — for better or worse. The more relevant, high-quality information an AI system processes, the...
March 22, 2024
As contextual commerce transforms online shopping, social media platforms are seizing the opportunity to integrate purchasing into their platforms. These apps and websites, once just avenues for sharing updates and connecting with friends, have become robust eCommerce ecosystems. From Facebook and Instagram to TikTok and Pinterest, these platforms have been integrating shopping functionalities, blurring the lines between social networking and online shopping. […]
December 12, 2023
Consumers are using social media to buy products, and apparel, beauty, and food and beverage are the three categories they shop the most. A total of 45.5% of consumers buy...
November 28, 2023
The very phrase artificial intelligence (AI) itself promises two things: intelligence and artificiality. And while it is the leverageable machine intelligence that businesses and organizations want, it is the inherent artificiality of...
November 08, 2023
Consumers are becoming increasingly connected on social media, and retailers are taking notice. In a bid to grow engagement and sales, merchants have taken to social media platforms to promote...
January 14, 2025
Cyberattackers are reportedly using Google and YouTube search results to target people seeking pirated/cracked software. Scammers are posing as “guides” on YouTube, claiming to offer software installation tutorials, DarkReading reported Monday (Jan. 13), citing research from Trend Micro. These cyber criminals direct their victims to video descriptions or comment sections, whether they’ve included links to fake software downloads that lead to […]
December 11, 2024
Amazon reportedly started polling influencers about product testimonials they’ve posted on social media. The questionnaires, sent to influencers and dealing with reviews appearing on YouTube, TikTok and Instagram are a...
October 09, 2024
Instacart says it is expanding its advertising partnership with streaming TV platform Roku. As the food delivery company noted in a news release Wednesday (Oct. 9), Roku and Instacart have...
August 20, 2024
Thousands of additional brands that use Shopify can now make their products available for creators to tag in shopping-related videos on YouTube. YouTube and Shopify have expanded their partnership to...
