In this course we will work to understand the challenges general purpose payments networks face as they try to deliver a value proposition to consumers for mobile point-of-sale payments that is uniquely better than what consumers enjoy today from card payments. We will also explore how any unique value proposition must still be compelling enough to drive significant changes in existing behavior among a large and attractive segment of the population. We will also look at the challenge of igniting a two-sided market and how this challenge may exist if mobile payments require a value prop that compels a large segment of merchants to adopt at the same time.
So let’s say you’re a strategist at one of the leading mobile operators, or at one of the major card issuers or networks, and you see a simple opportunity. (Read More)
Could it be that the place the mobile and payments industries decided to begin in their quest to create the killer consumer combination might have been the last place they should go? (Read More)
So, while much of the industry has been trying to solve the puzzle of how to ramp onto today’s physical payments infrastructure by adding a phone and a chip on the front end, other parts of the business have taken the mobile banking approach — that is, use the phone as a way to communicate with customers — and run with it. (Read More)
Quiz time is here again. Time to let us know what you think is going to happen as the worlds of payments and mobile collide. (Take Quiz)
How did the PYMNTS U. community answer? It’s time to find out! (View Results)
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