Apple Watch Is Coming (And The Ad World Prepares)
Apple Watch Is Coming (And The Ad World Prepares)
January 13, 2015  |  Loyalty & Rewards

Apple’s much-anticipated wearable may have plenty of health-monitoring features, but mobile marketers know what the Apple Watch is really good at: putting digital ads on...

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Alibaba’s Big Indian Bet
Alibaba’s Big Indian Bet
January 12, 2015  |  International

Chinese e-commerce giant Alibaba and its financial-services affiliate have agreed to invest $575 million to jointly in India’s One97 Communications Ltd.’s online-payment and marketplace businesses, sources...

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Softcard’s Future Calls For Layoffs
Softcard’s Future Calls For Layoffs
January 12, 2015  |  News

Just two months ago, Softcard announced it was launching a new national $1.5 million campaign to invigorate its digital wallet with a Muppet named Tappy....

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