Delphine Gattaz
US payment providers, banks and merchants can now tap into rising consumer demand for sustainability, without adding complexity or cost. ekko’s real-time environmental tools fit straight into existing customer journeys, helping partners grow loyalty, differentiate their offer, and drive measurable results.
ekko, the UK fintech known for combining payment innovation with meaningful environmental action, has launched in the US with a new base in Atlanta. Its platform helps financial services companies respond to a clear market need: customers increasingly want to align their spending with their values. ekko makes that possible, and commercially valuable.
Leading the company’s US expansion is Grant Wainscott, General Manager for North America. Based in Atlanta for more than 20 years, Grant brings deep experience and connectivity in the region’s fintech ecosystem, having previously led a team of industry cluster-focused economic developers for one of the largest chambers in the U.S. He has also served on the Fintech Atlanta board since its inception nearly a decade ago. He will be spearheading local partnerships and growth across the US market.
As ekko builds out its US footprint, CEO and Co-founder Oli Cook emphasises the opportunity for financial institutions to meet growing customer expectations in a way that drives results:
“Americans are already showing what matters to them. They care about their impact. They care about the brands they choose. Our job is to make it easy for financial institutions to meet that demand in a way that grows their business. ekko helps you show up for your customers in the moments that matter. At checkout, in everyday transactions, with visible action.”
ekko gives businesses a simple way to bring sustainability tools to their products. From real-time carbon tracking to seamless contributions to verified environmental and community projects, ekko’s tools are built to drive results. Partners use them to differentiate their propositions, build loyalty, and offer experiences that resonate with today’s conscious customers.
The launch builds on ekko’s international growth across Europe and Asia-Pacific, with commercial traction and demand validated through partnerships with major PSPs and fintech platforms, and programmes such as Grow London Global. Now, ekko is anchoring its US journey in Atlanta, the heart of American payments innovation and a city known for championing fintech with purpose.
“ekko’s arrival reflects the kind of innovation Atlanta is known for — practical, values-driven, and built for scale,” said Ania Lackey, Executive Director at Fintech Atlanta. “They’re entering the market and becoming part of a community that believes in collaboration and in building better outcomes for both business and society.”
This move comes as US consumers show growing appetite for businesses that align with their values: 72% of American adults are concerned about the environment (Gallup, 2025), and 92% say spending time in nature is important (WWF, 2024). ekko helps businesses meet this moment.
Following early collaboration with US-based organizations such as NXTMOVES, and with Atlanta as its base, ekko is now ready to support more partners across North America, starting at checkout.
